About the role

At AutoScout24, we’re excited to be hiring for our Canadian company, Trader Corporation — a key part of our international family.

As the Canadian arm of Europe’s largest online car marketplace, Trader Corporation plays a vital role in transforming how people buy, sell, and finance vehicles. With well-known brands like AutoTrader.ca, AutoSync, and Dealertrack Canada, Trader Corporation is driving digital innovation in the automotive industry — now reaching over 25 million Canadians every month.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.

As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions.

This is a full-time, permanent role operating in a hybrid working model.

Location and Work Model

This role is based in Canada with hybrid work options from one of our offices:

Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1
Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3

What you'll do

Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys

Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards

Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance

Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns

Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms

Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets

Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content

Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets

What you'll need

Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset

Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience

Strong knowledge of current SEO/AEO best practices and content optimization methodologies

Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms

Familiarity with HTML and modern content management systems

Excellent written and verbal communication skills

Strong analytical mindset with attention to detail

High motivation to learn and adapt in a fast-paced digital environment

Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus

Language Skills

Professional proficiency in English (written and spoken)
Skills & Tags
node go ai mobile data analytics product marketing

Aplyr's read

AutoScout24 is a leading online car marketplace in Europe, attracting professionals passionate about automotive technology and digital transformation.
Synthesized from recent postings & public sources

What's promising

•Strong market position as a leading online car marketplace in Europe.
•Diverse roles offer opportunities in tech, marketing, and customer success.
•Focus on digital transformation attracts tech-savvy professionals.

What to watch

•High competition in the online automotive marketplace sector.
•Limited public information about company culture and work-life balance.
•Potential challenges in maintaining innovation amidst rapid tech advancements.

Why autoscout24

•Specializes in connecting car buyers and sellers through a comprehensive digital platform.
•Offers bilingual roles, reflecting a commitment to diverse European markets.
•Focus on AI and tech transformation in product development.

Aplyr’s read is generated by AI from public sources. Was it useful?