Data Analytics & Business Intelligence (BI) Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

This role, as a Data Analytics & Business Intelligence (BI) Manager, is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem. The primary mission is to ensure the traceability and demonstrable impact of media investments (paid, owned & earned) on client growth, leveraging advanced attribution, incrementality, and predictive analytics models. This involves designing and implementing 360-degree measurement frameworks, supervising advanced analytical modeling, and establishing robust data governance with automated ETL processes. The impact of this role is significant, resulting in clearly defined client measurement plans with business-aligned KPIs, a substantial reduction in media investment uncertainty through frequent lift tests, a shift towards proactive data analysis by automating operational reports, and a marked increase in the adoption of data-driven recommendations by clients.

Skills and Experience:

• Education:Professional degree in Computer Science, Mathematics, Statistics, or Marketing with a specialization in Data Science.
• Experience:Minimum of 5 years of professional experience in data analytics or a related field.
• Technical Skills:
• Advanced proficiency in SQL and Python.
• Experience with Cloud environments.
• Deep knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various ad-tech platforms.
• Proven experience applying machine learning models to marketing (e.g., Clustering, LTV, Churn analysis).
• Strong skills in data visualization.

Soft Skills:

• Assertive communication to translate technical concepts into business language.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits i