US Brand President | THG Beauty

The Opportunity

THG Brands is one of the group's highest-potential divisions, housing a portfolio of owned beauty and wellness brands with genuine international reach. The US market represents the single biggest growth opportunity in the division's near-term plan — and this role exists to lead it.

The President, THG Brands – US will be accountable for building the commercial infrastructure, brand presence and operational capability needed to make THG Brands a significant player in the US beauty and wellness landscape. This is a full P&L leadership role, combining strategic vision with the pace and commercial discipline that defines how THG operates.

The role carries significant weight: the incoming President will be expected to drive growth across D2C and retail channels, lead a high-performing US team, and build THG Brands into a credible and enduring force in one of the world's most competitive markets.

Brand Vision and Portfolio Leadership

The President will set the commercial and creative direction for the THG Brands portfolio in the US market. This means translating group-level brand strategies into a locally relevant and commercially grounded plan — one that resonates with US consumers without losing the authenticity that underpins each brand.

Key responsibilities

• Define and lead the US brand strategy across the THG Brands portfolio, aligned to group vision and local market opportunity

• Set clear positioning for each brand — ensuring differentiated stories, distinct audiences and a coherent portfolio narrative

• Own brand investment decisions across media, influencer, event and retail marketing, with a clear view on return

• Lead creative and campaign execution through agency and in-house teams, maintaining brand standards while moving at pace

• Drive brand awareness and consideration metrics alongside revenue, recognising that both matter to long-term value creation

• Build equity in priority brands through cultural relevance — partnerships, talent, community and earned media

Product Development

Product is central to how THG Brands compete. The President will ensure the US voice is embedded in the product development process — from insight to innovation to shelf — so that what lands in market reflects what US consumers actually want.

• Act as the US commercial lead in the global product development process, ensuring US consumer insight shapes the innovation pipeline

• Identify white space opportunities in the US market and bring them forward as credible, commercially validated briefs

• Work closely with Group R&D and formulation teams to prioritise speed to market without compromising quality or regulatory compliance

• Ensure US-specific regulatory requirements (FDA, FTC, state-level compliance) are embedded in product development timelines

• Champion product ranges that earn their place — backing winners and being willing to exit underperforming lines

• Lead the commercial assessment of new product launches: sizing, pricing, positioning and channel fit

D2C and B2B Sales Channels

Growth in the US will come through both direct and retail channels. The President will be responsible for building and scaling both, ensuring the business does not become over-reliant on any single route to market.

Direct-to-Consumer

• Own US D2C performance across owned websites, subscription, and digital acquisition — driving revenue growth alongside strong unit economics

• Build a performance marketing capability that can scale efficiently: paid social, search, affiliate, influencer and retention channels

• Drive customer lifetime value through loyalty mechanics, CRM strategy and personalisation

• Ensure D2C digital experience reflects brand quality and converts at a level that justifies acquisition investment

• Lead the US data and analytics function to build a clear picture of customer behaviour and channel performance

Retail and B2B

• Build and manage relationships with major US retail partners, with Sephora as the priority account (see below)

• Develop a multi-retailer strategy that extends distribution without diluting brand positioning

• Lead commercial negotiations