Culinary & AFH Category Manager - A&T

Job Description

The Kraft Heinz Company is looking for a Culinary & AFH Category Manager to lead the Culinary Category: Tomato Paste, Ready to Cook Sauce, and Vinger & Away from Home channel.

Key Responsibilities:

• Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.

• Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L

• Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.

• Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.

• Ensures that brand plans are executed on time and flawlessly on-time in full.

• Ensure consistent brand look and feel across in line with Brand Guideline

• Monitor brand performance and develop consumer insights through research tools and reporting

• Leads brand performance tracking & monthly brand audit

• Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD

• Support annual budgeting, and quarterly forecasting.

• Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits.

• Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.

• Develop and implement advertising, POS, publicity, and consumer promotion plans.

• Develop and implement product and packaging updates.

• Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations,  R&D , PMR, R&D, Procurement, supply chain teams

Qualifications:

• Bachelor’s degree in marketing or business administration.

• Brand management experience in FMCG or similar accountabilities

• 3-5 years in marketing experience

• Strong analytical skills and data-driven thinking. 

• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.

• Result driven and consumer oriented.

• Proactive approach in resolving problems and challenges.

• Strong leadership skills 

• Strong project management experience on NPD and creative/advertising

•  Strong analytical and creative thinking skills.    

Location(s)

El Tagamoa El Khames Commercial Office

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.