Senior Lead – Brand & Social

About the opportunity

We’re looking for a visionary leader to own the intersection of global brand strategy and social excellence. As the Senior Lead: Brand & Social, you will be the architect of our identity and the conductor of our social presence. You’ll be responsible for ensuring that our brand strategy is seamlessly translated into high-impact social content that drives cultural relevance and measurable growth. You’ll act as a brand guardian while staying deeply operational, managing the team that turn strategy into "shippable" social moments that build trust and community.

In this role you will

• Define the brand-social ecosystem: Build a unified strategy where the global brand narrative fuels our social channels, and social insights inform our long-term brand evolution.
• Lead Global Brand Campaigns: Act as the strategic engine for brand-led campaigns across the entire marketing org. Ensure campaigns are insight-led, culturally resonant, and creatively world-class.
• Lead social-first activation: Own the end-to-end execution of our global social media presence. You’ll transform our positioning into a vibrant, always-on engine of content, community engagement, and cultural commentary.
• Architect brand identity & culture: Evolve N26’s Cultural framework, identifying where the brand should play in the zeitgeist and how we show up authentically on platforms like TikTok, Instagram, and LinkedIn.
• Drive strategic excellence: Lead the strategic roadmap for brand campaigns and social-first activations, ensuring every piece of content is high-quality, on-brand, and designed to break through the noise.
• Manage & measure impact: Define the KPIs for brand health and social performance. You’ll rigorously interpret data to prove how brand sentiment and social engagement drive business value.
• Scale global storytelling: Develop frameworks for brand messaging and social content that can be localized across markets while maintaining a consistent, world-class personality.
• Manage & measure impact: Define the KPIs for brand health and social performance. You’ll rigorously interpret data to prove how brand sentiment and social engagement drive business value.
• Champion brand thinking: Work across Product, Growth, and Creative teams to ensure the brand’s soul is felt at every customer touchpoint, from the app interface to a viral tweet.

Background & Skills

What you need to be successful:

• 9+ years of experience leading brand and social teams. You have a track record of building "talked-about" brands in fintech, tech, or high-growth consumer sectors.
• A social-native strategist: You understand that social is the primary driver of modern brand equity. You know how to build a community, not just a following.
• Brand governance at scale: Proven experience owning brand identity, and global strategy in a fast-paced, cross-functional environment.
• Expert brief-writer: You can distill complex business goals into simple, provocative creative briefs that inspire social-first thinking.
• Analytical & outcome-oriented: You are comfortable with brand-lift studies and social analytics, using data to defend "bold" creative bets to senior leadership.
• Leadership & coaching: Experience managing diverse teams, fostering a culture of curiosity and commercial accountability.

Traits

• Strategic and structured — comfortable operating at the intersection of brand, product, and growth.
• Analytical and outcome-driven: focused on metrics, ROI, and measurable impact.
• Globally minded, culturally fluent, and customer-centric.
• Collaborative — able to work across functions without micromanaging creative execution.
• Proactive, curious, and comfortable challenging the status quo.
• Bias for action and delivery w