IND_Senior Analyst - Brand Advocate

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowe’s (India)

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With the fiscal year 2021 sales of $96 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades. For more information, visit Lowes.com

Lowe’s India is the retail technology center for Lowe’s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe’s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe’s India now has a growing associate base which employs over 3000 people. Read more about us at www.lowes.co.in

I. Job Summary:

Position Overview: The Senior Analyst, Brand Advocate partners with cross-functional teams to optimize brand-focused online customer experiences on Lowes.com through advanced performance analytics and disciplined execution. This role drives improvements in online sales, traffic, and conversion by independently analyzing brand-level data and identifying opportunities across assortment, content, promotions, inventory, and returns.

The Senior Analyst serves as a subject matter expert for assigned brand(s), leveraging customer behavior insights, shopping funnel diagnostics, and competitive analysis to develop actionable growth recommendations. This role supports strategic initiatives by translating complex data into clear business narratives for supplier and merchandising partners, while ensuring strong execution of brand priorities.

II. Roles & Responsibilities:

Core Responsibilities:

· Brand Performance & Analytics

• Analyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory performance, and returns to identify growth opportunities and performance gaps.

• Independently extract, manipulate, and analyze data using SQL, Excel, and web analytics tools to conduct funnel analysis and structured root cause diagnostics.

• Leverage inputs from CSAT, reviews, Q&A, and competitive insights to improve the customer experience for assigned brand(s).

• Identify assortment, pricing, promotional, and content optimization opportunities using quantitative analysis.

• Utilize knowledge of shopping funnel metrics and site technologies to optimize search and browse performance. · Strategic Brand Partnership

• Act as a subject matter expert for assigned brand(s), serving as key point of contact for online SKU presentation and brand performance insights.

• Build and lead presentations with internal and external stakeholders that translate analytics into actionable recommendations.

• Support execution of strategic initiatives by aligning data-backed insights with merchant and supplier priorities. · Operational Execution & Cross-Functional Leadership • Ensure new and promotional items are optimized using performance diagnostics and data validation.

• Create and support project plans for assortment updates, content enhancements, and promotional initiatives.

• Analyze competitive data and sales trends to provide SKU and pricing optimization recommendations.

• Partner with content management teams to prioritize premium content execution based on performance insights.

III. Required Skill Set

Technical Skills (Advanced Application)

· Advanced Excel proficiency

· Hands-on knowledge of SQL for data extraction and diagnostics

· Experience with Adobe Analytics or comparable web analytics platforms · Experience with data visualization tools (Tableau, Power BI, or similar)

· Strong KPI development, funnel analysis, and root cause analysis capability Functional Skills

· E-commerce and digital merchandising expertise

· Vendor management and supplier relationship leadership

· SEO and online content optimization knowledge

· Structured problem-solving and data-driven decision making

· Project planning and cross-functional execution

Leadership & Soft Skills

· Executive-level communication and presentation skills

· Ability to translate analytics into clear business narratives

· Strong stakeholder management and influence skills

· Proven ownership mindset with measurable results

· Ability to lead effectively in dynamic environments

Years of Experience

· 4+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing, E-commerce, or related field

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

· Bachelor’s Degree in Business, Marketing, Finance, Engineering, or related field Preferred

· Experience with major consumer brands in digital retail environments

· Certifications in analytics tools or digital marketing platforms (optional)

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.