Vice President, Omnichannel Strategy

The VP, Omnichannel Strategy, will unify and lead strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients’ strategic imperatives. This role combines the media expertise necessary to navigate the evolving healthcare landscape with the engagement acumen to drive behavioral changes, ensuring that strategies leverage data, technology, and insights to meet client goals.  

What you’ll do:

Strategic Leadership and Innovation 

• Design, develop and execute omnichannel strategies to build and reach target audiences, deliver measurable outcomes aligned with our clients’ strategic imperatives.
• Drive insight-based initiatives that place the Agency at the forefront of media and technology in the healthcare sector, introducing new approaches to enhance client outcomes.
• Serve as a client-facing subject matter expert on the role of omnichannel within the PESO (Paid, Earned, Shared, Owned) ecosystem. 

Omnichannel Planning, Execution, and Optimization 

• Lead end-to-end omnichannel campaign planning, execution, and performance optimization, including the use of co-creation workshops with clients and cross-functional teams.
• Design and implement data-driven optimization strategies for all omnichannel campaigns, designed to activate human behaviors.
• Use data-driven insights to refine targeting, channel mix, and resource allocation for maximum impact.
• Oversee data-driven planning to identify key leverage points and allocate investments that maximize engagement and brand impact.
• In partnership with our Analytics & Insights team, ensure robust measurement frameworks exist for each strategic imperative for continuous improvement, reporting, and informed decision-making. 

Client and Team Engagement 

• Cultivate client relationships by serving as a trusted advisor, aligning their needs with customer insights, data, and strategic solutions that drive success.
• Manage and mentor a team, fostering collaboration and encouraging innovative thinking.
• Embed principles of Diversity, Equity, Inclusion, and Belonging (DEIB) into strategies and team culture. 

Team Leadership 

• Provide coaching, constructive feedback, and development opportunities aligned with agency leadership principles.
• Foster a culture of collaboration, accountability, and continuous improvement.
• Drive seamless interdepartmental collaboration and resource efficiency for integrated omnichannel solutions. 

Business Growth and Innovation 

• Contribute to new business efforts, identifying competitive differentiators and market opportunities. Engage in continuous learning to remain current with industry trends and emerging technology, sharing insights to drive innovation within the agency and for our client benefit. 

This position is a perfect fit for you if: 

• You are adaptable, resilient, and OK with adjusting and growing your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines.  

What you should have: 

• 10+ years of experience in media strategy, engagement strategy, or equivalent roles in a media-centric, healthcare-focused environment.
• Proven digital marketing, omnichannel expertise, and