Agency Campaign & Agent Value Proposition Senior Manager

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Purpose / Mục tiêu vị trí

To act as the strategic architect and primary commercial driver of Prudential’s Agency Campaigns and Agent Value Proposition (AVP).

This leadership role aims to:

• Accelerate monthly sales momentum
• Expand agency force through high-impact, data-driven initiatives
• Design compelling campaign narratives
• Strengthen agent engagement
• Solidify Prudential’s competitive position in both insurance and talent markets

Job Responsibilities / Phạm vi công việc

Scope 1: Strategic Campaign Architecture & Planning

• Develop agency campaign strategy aligned with business priorities
• Design campaign mechanics (objectives, target segments, timelines, KPIs)
• Build strong campaign narratives to activate frontline sales
• Ensure scalability across regions

Scope 2: Campaign Execution & Cross-functional Leadership

• Lead end-to-end execution of nationwide campaigns
• Coordinate with Distribution, Product, Marketing, Operations
• Manage timelines, dependencies, and risks
• Resolve bottlenecks to maintain sales momentum

Scope 3: Agent Value Proposition (AVP) & Recruitment

• Define and strengthen AVP as a recruitment driver
• Translate AVP into incentives, benefits, and messaging
• Align AVP with compensation, recognition, and activation programs
• Support recruitment of high-quality agents

Scope 4: Performance Analytics & Optimization

• Track campaign performance monthly across regions
• Extract insights from field and market feedback
• Optimize campaigns based on data and outcomes
• Drive continuous improvement in sales & recruitment KPIs

Job Accountability / Trách nhiệm chính

The role is accountable for:

• Driving Monthly Commercial Success
  Ensure campaign delivery meets monthly revenue targets
• Accelerating Recruitment
  Use AVP to increase agent acquisition and attract high-quality talent
• Maximizing Engagement & Performance Culture
  Drive high engagement and retention among agents
• Execution Excellence & Cross-functional Alignment
  Ensure smooth coordination across teams and flawless execution

Job Requirements / Yêu cầu

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, or related field

Experience

• 5–7+ years in campaign management, sales enablement, or marketing
• Proven track record in large-scale sales initiatives

Knowledge & Skills

• Strong communication and stakeholder management
• Deep understanding of agency channels and market dynamics
• Strategic thinking + strong execution capability
• Ability to manage multiple priorities under pressure
• Strong analytical and data-driven mindset

Competencies

• Leadership Behavior Competencies – Advanced / Strategic Foundation

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.