Account Director, Addressable Strategy

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

ABOUT THE ROLE  

Your role will be to support the Kinesso Client Services team in the account management of programmatic display, mobile, audio, OOH and video campaigns across Kinesso clients. This role will specifically focus on Mediahub clients across EMEA markets. 

KEY TASKS AND RESPONSIBILITIES  

General Responsibilities 

• Leadership of dedicated client team, ensuring client services and ad operations operate as one unit. 

• Build strong relationships with client stakeholders, both within the agency and with the clients directly. 

• Maintain best practice in all Kinesso processes throughout the team (Addressable Strategy and Operations)  

• Follow and enforce our internal processes and SLAs, collaborating with Agency planning teams to ensure that processes are followed and client expectations are managed. Act as an escalation point for junior team members when required. 

• Be seen as programmatic expert both internally and externally, and work with the team to deliver innovative Kinesso products to generate revenue opportunities. 

• Ability to prioritise and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc. 

• Key support person present at any direct client meeting or agency presentation, able to manage senior client communications, building relationships with stakeholders and clearly explaining programmatic concepts and performance. 

• Ability to assess priority and delegate to team members effectively. 

• Building frameworks for client growth through programmatic strategies. 

• Work closely with Product and Strategy to deliver educational workshops/innovation sessions to clients and agency 

• Understand client objectives and challenges including external factors that may impact the client business. 

• Investigate and help the team to solve problems and clearly communicate results/solutions. 

• Strong management skills that helps to motivate people, give constructive feedback and coach them with their career progression. 

• Ability to forecast and foresee gaps in resource or need for new hires in future and managing accordingly. 

• Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients 

• Work with agency counterparts to drive better integrations and more streamlined working process from an AS perspective. 

• Participation in monthly revenue meetings with Finance and Agency lead. 
• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role. 

ABOUT YOU 

• Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm 

• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment 

• Excellent quantitative and analytical skills with the ability to draw conclusions based on data 

• Fundamental knowledge of ad targeting methodologies 

• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces 

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