VP, Brand

The VP Brand  is responsible for creative excellence in global content & design across the WW world.  This individual will build the WW brand that resonates with WW members and consumers, refining our creative vision, voice, and social media strategy across all markets, while serving as a leader on the Global Brand team, contributing to strategy, planning, prioritization, and execution.

Key Responsibilities:

• Create and drive creative content strategy for all global markets across the WW pillars: nutrition, activity, mindset and sleep
• Oversee the creative content editorial calendar, ensuring the timely impact of on-brand content publishing
• Maintain a steady pulse on social activity on all relevant topics, educating members and consumers on what our audience is talking about and what the competition is up to incomparable spaces.
• Create a social media strategy that is relevant and consistent to the WW brand, leveraging our long history but propelling our voice into the new spaces we want to be seen and heard.  Be strategic about what content is put out publicly and when in order to have the biggest impact. 
• Must be a savvy storyteller and develop messaging and narratives that are clear, consistent and compelling to drive awareness, excitement and advocacy with creative design and content that drives recruitment, retention and elevates the brand across the WW world. 
• Develop best-in-class content across the following formats: digital (website), in-app, organic social content, video, consumer-facing print (books and magazines), program materials, emails, marketing content and experiences/events
• Manage and oversee the global creative content budget. 
• Partner cross-functionally and are able to influence across many layers of the business, including within Brand/Marketing, Business Development, Product on UX, Tech, etc. 
• Build thought leadership across WW pillars for both B-to-B and PR uses
• Establish and manage digital metrics and KPIs, adjusting creative content strategy as needed to grow an audience
• Work with media and marketing partners to develop co-produced creative content
• Manage the following teams: Content, Social, Influencer, Comms, Partnerships, Social Creative
   

Experience Required:

• Bachelor's degree in English, marketing, communications, journalism
• 15 years experience in creative design, content creation and production
• Superior capability in influencing an executive leadership team with storytelling (the “why”) while also being able to pivot quickly to roll up their sleeves to get the job done. 
• Ability to oversee creative, content and video production for a large, global organization with experience across digital, email, web/app, social media, video, print and experiential
• Experience overseeing and leading a multidisciplinary team of creative, production and copyright personnel, including video, digital and social media creators
• Experience in creative marketing campaigns and the content to deliver those campaigns across omni-channels and with a global lens understanding local cultural nuances
• Experience in crafting and executing a multi-channel creative and content strategy 
• Experience managing a large creative global budget
• Deep knowledge of SEO and experience developing SEO strategy for a large consumer-facing brand(s)
• Experience identifying and working with influencers and celebrities, creating creative & content assets that can live across multiple channels