Social Media Editor

Confirmed live in the last 24 hours

The New York Times

Compensation

$113,946 - $115,000/year

New York, NY

Remote

Posted April 14, 2026

Job Description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

NYT Cooking is looking for a Social Media Editor with strong writing skills, sharp strategic instincts, an eye for visuals and a love of food to join our interdisciplinary, fast-growing team.

You will be the daily voice of NYT Cooking across our most visible social platforms, including Instagram, TikTok, Facebook and more. You will own the daily execution of our social strategy, building and publishing a high volume of engaging feed posts, Reels and TikToks. You will pair food photography and video with sharp, compelling copy that inspires people to cook and ultimately drives audiences to the NYT Cooking app, website, newsletter and other properties.

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

Build, schedule and publish a high volume of daily content, including 6-10 Instagram feed posts and 3-5 short-form videos (Reels, TikToks).
Write sharp, engaging captions and on-screen text. Workshop headlines and copy with senior editors to ensure everything published reflects the smart, accessible and entertaining voice of NYT Cooking.
Select, crop, and optimize food photography for social feeds. Add text, graphics and layout elements to posts using design platforms like Figma.
Optimize videos for social publication by adding text, closed captions and music/audio.
Be an expert on the competitive landscape: Keep a constant pulse on culture, trends and emerging formats and platforms.
Foster community by engaging with our followers in the comments; translate conversations happening on our social platform into actionable, relevant content and product ideas.
Help build a smart approach to our presence on smaller and emerging platforms such as Reddit, Pinterest and WhatsApp.
Participate in regular social promo meetings, brainstorming creative ways to visually package and promote upcoming recipes, articles, videos and seasonal tentpoles.
Work towards follower and engagement goals on social accounts; use analytics to make informed strategic decisions. Interpret data and signals to know what content is the right fit for what audiences at what time (holidays, seasonality, trends).
Track engagement rates, growth statistics, reader responses and other metrics to inform content strategy. Communicate these data points to the ed