Senior Director, Marketing Strategy & Operations

As the Senior Director of Marketing Strategy & Operations at Okta, you are the architect of our global growth engine. You are responsible for the infrastructure, processes, and data driven insights that allow our marketing organization to scale predictably and efficiently. You will act as the ultimate "connector," eliminating silos between Marketing, Sales, and Finance to ensure every dollar spent is tracked, optimized, and aligned with our enterprise revenue goals. You will lead a high-performing organization that is the backbone of our go-to-market strategy.

This is a high impact leadership role requiring a rare blend of strategic vision and “high operator" execution. Leading a team of professionals, you will oversee the total marketing lifecycle - from annual planning and budget trade-offs to the technical underpinning of our global MarTech stack. You are a storyteller who can translate complex data into a compelling performance narrative for the C-suite, while maintaining an unrelenting bar for operational rigor and quality.

What you’ll be doing 

• Strategic Architecture & Planning: Partner with the Marketing Leadership Team (MLT) and Finance to lead annual and quarterly planning. You will drive high stakes budget trade-off discussions, ensuring resources are allocated to the highest impact growth levers
• Measurement & Revenue Intelligence: Create the global measurement framework and single source of truth reporting foundation. You will own lead to opportunity mapping, pipeline attribution models, and funnel velocity metrics that inform GTM strategy
• Executive Narrative: Distill complex marketing performance data into clear, actionable insights. You will regularly craft the performance narrative for the CMO, connecting marketing activity to business outcomes
• Technology & AI Vision: Oversee the evolution of the enterprise MarTech stack. Partner with Technology, Data & Insights (TDI), and our AI Hub and Spoke teams to ensure a cohesive vision for future investment, specifically looking at how AI will innovate and underpin our marketing operation
• Operational Excellence, Data Integrity, and Governance: Drive operational rigor and serve as the steward of Marketing data integrity by establishing a trusted data foundation, ensuring systems provide high-fidelity insights, and maintaining rigorous governance standards for accurate executive decision-making and automated marketing motions across the lead-to-opportunity lifecycle.
• Frictionless Orchestration: Architect the systems that ensure lead scoring models, automated routing, and cross functional SLAs are seamless and high velocity. Your goal is to eliminate friction between Marketing and Sales, ensuring our enterprise teams act on the right accounts at the right time
• Strategic PMO & Alignment with Corporate Strategic Goals and Initiatives: Lead the Marketing PMO to drive execution of our most critical cross functional initiatives. Translating high level corporate goals into actionable project roadmaps and measurable results 
• Team Leadership: Lead and mentor a multi layered organization, fostering a culture of continuous improvement, transparency, and high performance

 

What you’ll bring to the role

• The "High Operator": 12+ years in Marketing or Revenue Operations within a large Enterprise B2B SaaS environment. You have a proven track record of moving an organization from "manual and messy" to "automated and streamlined."
• The Connector: You possess a