Product Marketing Lead, ChatGPT

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

As the Product Marketing Lead, ChatGPT, you will play a critical role in shaping the roadmap for how ChatGPT becomes more personal, proactive, and valuable in users’ everyday lives. This is a highly hands-on individual contributor role at the intersection of consumer insight, product strategy, and go-to-market execution.

You will partner closely with Product, Research, and Engineering to define how new capabilities come to life for users—translating emerging innovation into clear value propositions, launch strategies, and ongoing engagement frameworks. As an early leader on a rapidly evolving surface area of ChatGPT, you will drive the insight loop end-to-end: from identifying unmet user needs, to shaping product direction, to operationalizing launches and learnings at scale.

This role reports to the Head of Product Marketing and works closely with Product, Design, Research, Growth, Data Science, and Legal/Privacy. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Lead consumer product marketing for ChatGPT’s evolving experience, shaping how new capabilities help the product feel more personal, proactive, and intuitive.

• Partner deeply with Product, Research, and Engineering to influence roadmap priorities through user insight, narrative clarity, and market context.

• Translate complex innovation into simple, compelling value propositions that resonate with a broad global consumer audience.

• Own go-to-market strategy for new ChatGPT features and experiences—from positioning and messaging to launch execution and post-launch optimization.

• Develop hypotheses around user needs and behaviors; define success metrics, learning agendas, and feedback loops to inform iteration.

• Work hands-on to create launch plans, messaging frameworks, in-product narratives, and enablement materials.

• Collaborate with Data Science to assess impact, measure adoption, and turn insights into actionable recommendations.

• Partner with Legal and Privacy to ensure launches are responsible, compliant, and aligned with user trust.

• Serve as a foundational leader for this space, helping define operating models and setting the groundwork to build a team over time.
  

You might thrive in this role if you:

• Have deep experience in consumer product marketing, especially in fast-moving, 0→1 or highly ambiguous environments.

• Are excited to be highly hands-on and close to the work, with the appetite to help build structure and teams over time.

• Bring strong intuition for consumer behavior paired with a data-driven mindset for experimentation and learning.

• Have experience shaping product narratives for innovative, technically complex products.

• Excel at partnering cross-functionally and influencing without authority.

• Care deeply about user trust, clarity, and delivering real value at scale.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and see