Senior Manager, Data (Media)
Confirmed live in the last 24 hours
VML (Wunderman Thompson)
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we are & what we do:
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.
Growth is the defining characteristic of successful organizations, and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits above the industry average. We deliver:
- Data strategy, harmonization, and visualization.
- Advanced analytics and modeling, including MMM, attribution and unified measurement, testing, segmentation, behavioral sciences, choice analytics, simulation, war gaming, and forecasting.
- High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking, and activation planning.
At Gain Theory, we love accelerating growth for ambitious brands and people. As a Gain Theorist, you will need to demonstrate behaviors that support our values.
Our values are: Be Curious, Be Positive, Act with Consideration, and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value
What you’ll do:
As a Senior Data Manager, you’ll play a pivotal role at the intersection of clients, teams, and technology. You’ll take ownership of key client relationships, lead and mentor a talented data team, and act as the go-to technical expert for both your direct reports and peers across the business. Reporting to the Director of Data within your client squad, you’ll help shape how data drives smarter decisions, stronger performance, and greater innovation for some of the world’s leading brands. Beyond day-to-day delivery, you’ll also help chart the future of how Gain Theory harnesses data—pushing the boundaries of automation, scalability, and insight to fuel the next generation of data-driven growth.
Key Responsibilities:
- Accountable for designing, delivering, and maintaining all aspects of the data management process for any assigned clients
- Direct oversight of, management of, and full accountability for work delivered by all junior data resources (some may be in other global offices/time zones) for any assigned clients
- Balancing getting the data perfect or in very good modeling shape versus the demands of the clients around what is required
- Identifying, building, and automating data collection solutions for various data sources including ad servers, social networks, DSPs, search engines, etc.
- Building relationships and owning communications with key data owners and contacts to ensure timely delivery of accurate, clean data
- Project ma
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