Senior Art Director – CRM / CX focus (Passport)
Confirmed live in the last 24 hours
VML Canada
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About Passport Brand Design
With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people.
Senior Art Director – CRM / CX focus
Passport Brand Design is seeking an exceptional Senior Art Director with a deep specialization in Customer Relationship Management (CRM) and Customer Experience (CX) design. We are looking for a creative leader who excels at translating customer data and strategic insights into visually compelling, personalized experiences. You are a master of your craft in Figma and thrive on designing seamless, engaging customer journeys that build brand loyalty and drive action. Your work will directly shape how customers interact with our clients' brands across critical touchpoints. Please note the successful client will work on a large client in the nicotine category
What You'll Do
- Lead the conceptualization and art direction of innovative CRM and CX initiatives, including email campaigns, Paid Media, Social content
- Someone who can adapt a campaign toolkit with assets such as KVs and hero messaging into various CX assets, including CRM and paid media, while staying on brand.
- An expert in Figma who can communicate and articulate CX best practices while remaining creative and producing assets that are fit for purpose.
- Understands core brand principles and maintains brand consistency.
- Design and execute visually stunning, user-centric layouts and assets for various CRM/CX platforms, ensuring all creative is on-brand and strategically sound.
- Collaborate closely with copywriters, strategists, and data analysts to create cohesive and effective customer journeys that feel both personal and impactful.
- Utilize Figma to create high-fidelity mockups, prototypes, and design systems that streamline workflow and ensure consistency.
- Confidently present creative concepts and design rationale to internal teams and clients, articulating how the visual approach meets strategic objectives.
- Mentor and guide other creatives, sharing your expertise in CRM/CX design principles and best practices.
