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Overview
Lead / Manager

Sr Content Creator

Confirmed live in the last 24 hours

Gap Inc.

Gap Inc.

SF - 2 Folsom
On-site
Posted April 27, 2026

Job Description

About the Role

We’re looking for a Senior Content Creator to lead the creation of high-impact, social-first content that drives engagement and cultural relevance. This is a Senior Manager-level, individual contributor role for a creative who can both execute hands-on and shape the creative direction of the brand across key social platforms.

What You'll Do

  • Lead creation of social-first content across TikTok, Instagram, YouTube Shorts, and emerging platforms
  • Concept, script, direct, and oversee production of thumb-stopping content
  • Partner with influencer, brand, and social strategy teams to deliver brand-right storytelling
  • Stay ahead of trends and cultural moments to inform real-time and planned content
  • Analyze performance to optimize creative approaches and evolve content strategy
  • Test new formats, storytelling techniques, and platform capabilities

Who You Are

  • A senior, social-native creator with strong creative POV and instincts
  • Deeply fluent in social platforms, trends, and creator culture
  • Comfortable owning projects end-to-end and influencing cross-functional partners
  • Data-informed, highly collaborative, and energized by fast-paced environments