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Lead / Manager
Sr Content Creator
Confirmed live in the last 24 hours
Gap Inc.
SF - 2 Folsom
On-site
Posted April 27, 2026
Job Description
About the Role
We’re looking for a Senior Content Creator to lead the creation of high-impact, social-first content that drives engagement and cultural relevance. This is a Senior Manager-level, individual contributor role for a creative who can both execute hands-on and shape the creative direction of the brand across key social platforms.What You'll Do
- Lead creation of social-first content across TikTok, Instagram, YouTube Shorts, and emerging platforms
- Concept, script, direct, and oversee production of thumb-stopping content
- Partner with influencer, brand, and social strategy teams to deliver brand-right storytelling
- Stay ahead of trends and cultural moments to inform real-time and planned content
- Analyze performance to optimize creative approaches and evolve content strategy
- Test new formats, storytelling techniques, and platform capabilities
Who You Are
- A senior, social-native creator with strong creative POV and instincts
- Deeply fluent in social platforms, trends, and creator culture
- Comfortable owning projects end-to-end and influencing cross-functional partners
- Data-informed, highly collaborative, and energized by fast-paced environments
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