About the role

Job Description:

We are looking for a Senior Paid Social Executive to take ownership of campaign execution, optimization, and performance across major social platforms. You will lead on Meta (Facebook/Instagram) and other key platforms such as TikTok, Snapchat, LinkedIn, and X, ensuring delivery of high-performing campaigns that drive measurable results. This role requires a blend of analytical rigor, creative thinking, and client-facing confidence. You’ll also support in mentoring junior team members and collaborating across media disciplines to deliver integrated strategies.

Key Responsibilities
• Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X.
• Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance.
• Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach).
• Monitor daily performance, identify optimization opportunities, and implement actionable improvements.
• Prepare and present detailed campaign performance reports with insights and recommendations.
• Collaborate with Paid Search, Programmatic, and Analytics teams to deliver cross-channel solutions.
• Stay updated on platform innovations, ad formats, and algorithm updates, testing new features when relevant.
• Support in client calls, quarterly reviews, and strategic discussions with internal stakeholders.
• Mentor junior paid social executives to ensure quality and consistency in campaign delivery.

Requirements
• 2–4 years of hands-on experience in paid social campaign management, preferably in an agency environment.
• Strong expertise in Meta Ads Manager, with working knowledge of TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager.
• Proficiency in campaign analytics, tracking, and attribution across multiple platforms.
• Strong Excel and data visualization/reporting skills (e.g., Data Studio, Power BI, or similar).
• Experience working with dynamic ads, pixel implementation, and conversion tracking.
• Excellent organizational and multitasking abilities, with strong attention to detail.
• Client-facing experience with confident communication and presentation skills.
• Proactive mindset with curiosity for creative testing, data analysis, and emerging paid social trends.

Location:

Casablanca

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

Skills & Tags

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

View company

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.