Director, Data Science

1211 - Director, Data Science - DTA

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

The Data Science Director, plays a critical leadership role as part of a broader team in the deployment and development of predictive models for our customers. You will lead and mentor a team, working collaboratively with senior Google Cloud and Google Marketing experts to apply advanced modeling techniques to enhance our customers' media/marketing solutions. As Team Lead you will be responsible for guiding the team in building out industry-relevant predictive models that can be applied to optimize our customers' media investments.

The role focuses on leading the application of analytical solutions based on machine learning & statistical predictive algorithms on top of the Google technology stack and agent development for our customers. We are looking for a Team Lead with significant experience in algorithmic data analysis, proven scientific research skills, and a track record of leading successful data science initiatives.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

This is an excellent opportunity for a Team Lead, to join the Data and Technology Consulting Team. You will be instrumental in strategising how to tackle and take apart large and messy datasets of structured and unstructured data, oversee the building and implementation of models and algorithms, agents and design and run experiments to optimise clients customer insights, analytics and customer experience. The ideal candidate will have a love of getting their hands dirty, while also empowering and developing their team to do the same.

RESPONSIBILITIES:

• Lead the team in the creation, management, and continuous improvement of AI/ML and models and agents used to