Sr. Product Manager - MarTech Platforms

Job Summary:

The Senior Product Manager – Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb’s core marketing technology ecosystem. This role is responsible for leading the integration, evolution, and optimization of third-party and in-house MarTech platforms that power customer data, personalization, content, and lifecycle marketing experiences.

This role will partner closely with Engineering, Marketing, Data, and external vendors to deliver scalable, reliable, and future-ready platforms such as Customer Data Platforms (e.g., Simon AI), orchestration and messaging platforms (e.g., Braze), and additional capabilities including CMS, PIM, DAM, and Language Service Providers (LSPs). The Sr. PM will also drive strategic decisions around build vs. buy, platform consolidation, and long-term architecture to support global growth and marketing innovation.

Job Expectations:

• Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations.

• Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms.

• Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption.

• Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems.

• Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities.

• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.

• Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health.

• Define success metrics and KPIs to measure platform performance, adoption, and business impact.

• Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery.

• Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills, and Abilities:

Required:

• Strong experience leading complex platform or infrastructure-adjacent products

• Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems.

• Solid understanding of APIs, event-driven architectures, data flows, and system integrations.

• Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies.

• Experience defining and managing product roadmaps with multiple stakeholders and dependencies.

• Excellent communication skills with the ability to translate technical concepts for marketing and business audiences.

• Strong collaboration skills and comfort operating in highly cross-functional environments.

• Experience working in an Agile/Scrum development process.

• Customer-first and outcomes-driven mindset.

Preferred:

• Experience with CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze).

• Familiarity with global content and localization workflows, including LSP integrations.

• Experience supporting international or multi-bra