About the role
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Our Opportunity: Burger King is looking for a Senior Brand Manager to join our Marketing Team based in Miami, FL. This is a highly visible leadership role responsible for collaborating with the Director to shape the growth agenda & consumer-led brand strategy across several multi-million-dollar businesses, including Value, Beverages, Snacking, Desserts, and Kids’ Meals. This role is ideal for a strategic marketer with strong general management instincts who thrives at the intersection of consumer insights, business performance, and innovation.
The role will oversee category health, consumer affinity for products, creative product ideation and traditional go-to-market strategic planning for new product launches that strengthen brand relevance and drive profitable sales growth across the Burger King system. The candidate will act as the owner and champion of his/her products throughout the organization and will help rally cross-functional support across Marketing, Operations, Finance, Insights, Innovation, and Franchisee leadership to build and execute key initiatives that deliver measurable impact for guests and the brand.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Roles and Responsibilities:
The Senior Manager of Value, Beverage, Snacking, Desserts, & Kid’s Meals will be responsible for:
· Drive category performance and growth strategy by synthesizing category, competitive, consumer, and market insights & translating them into strategic recommendations that lead to actionable product innovation pipelines.
· Evaluate category performance against business objectives & proactively identify opportunities to accelerate growth
· Define go-to-market strategies for category product launches. Activities include naming, positioning, pricing, and communications briefing.
· Partner closely with communications and agency teams through briefing & creative feedback to develop breakthrough campaigns that resonate with consumers and drive business results.
· Lead collaboration with various cross-functional departments such as Culinary Development, Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar
· Prepares briefings for Marketing Communications for any new product/promotional launches, including Advertising, Packaging, & Merchandising
· Creates Executive presentations for strategic projects in a logical and well-thought-out manner
· Influences Burger King Leadership & brings key stakeholders along
Qualifications:
· University degree in Business, Marketing, or related field. MBA Preferred
· 7+ years of marketing experience in brand marketing with demonstrated ownership of category strategy, innovation pipelines, or major business-driving initiatives. CPG or Food Service background is a plus.
· Track record of exceptional project management and organizational skills, with the ability to prioritize and handle multiple tasks at once; must be able to work and thrive in a fast-paced and deadline-driven environment
· Strong strategic thinking and storytelling capabilities, with the ability to influence senior leadership and drive alignment around key projects
· Must be a creative, solution-oriented problem solver that is able to dissect information, see opportunities & pre-empt potential issues
· Strong business acumen with a high sense of curiosity
· Advanced skill level using Excel and PowerPoint
· Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
· Highly organized and motivated with a desire to outperform
· Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
· Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams
#BurgerKing
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Skills & Tags
Aplyr's read
RBI is a powerhouse in the quick-service restaurant industry, attracting talent interested in innovation and global brand management across Tim Hortons, Burger King, and Popeyes.
What's promising
- •RBI's global reach offers diverse career opportunities across multiple iconic brands.
- •Investment in digital operations and technology reflects a commitment to innovation.
- •Strong focus on marketing analytics provides data-driven decision-making opportunities.
What to watch
- •Highly competitive industry may pressure profit margins and growth.
- •Complexity of managing multiple brands can create operational challenges.
- •Dependence on franchise model may limit direct control over brand execution.
Why RBI
- •RBI's portfolio includes globally recognized brands with strong customer loyalty.
- •Opportunities to work on cutting-edge technology in quick-service restaurants.
- •Focus on international expansion offers roles in diverse geographic markets.
Aplyr’s read is generated by AI from public sources. Was it useful?
About RBI
Restaurant Brands International Inc. is one of the world's largest quick-service restaurant companies, known for its iconic brands including Tim Hortons, Burger King, and Popeyes.
