Renewals Field Sales Manager, Spanish Market

ABOUT THE ROLE AND THE TEAM:

The Renewal (RW) field sales team builds and strengthens long-term partnerships with local wedding vendors in the Venue and Catering segment across Spain. The primary responsibility of the Sales Manager RW field team is to drive retention and growth of the existing client portfolio through successful management and development of their team. This position ensures the team is optimized and meets renewal productivity, revenue retention, and account expansion goals. The team size will be between 6 and 8 people.

RESPONSIBILITIES:

• Be responsible for the day-to-day line management of the national team of 6 to 8 sales representatives, with overall management support from the Sales Executive Manager.
• Manage team productivity and KPIs to ensure that input metrics deliver the correct retention and revenue growth outputs.
• Lead a team focused on managing a high volume of existing accounts, ensuring strong client relationships, renewal execution, and account expansion opportunities.
• Support and develop team members through active listening, empathy, performance monitoring, and two-way feedback.
• Mentor those on the team with online and in-person shadowing and role-playing, providing tailored feedback and development plans to plan for succession within your team.
• Use data insights to identify portfolio risks, churn drivers, and expansion opportunities, proposing strategic and scalable solutions.
• Ensure the team executes a high-quality consultative process focused on client retention and account expansion to minimize churn and maximize lifetime value.
• Travel at least 2 weeks per month to meet clients, meet with the team, and for regular meetings at the Barcelona office.
• Control team costs.

SUCCESSFUL CANDIDATES HAVE:

• Should be based in a major city: Madrid, Barcelona, or Seville.
• Ability to participate effectively in meetings conducted in English.
• Strong results-oriented mindset.
• Previous experience as a manager is required, as well as at least 5 years of experience as a salesperson, strong leadership skills, and a strong sense of team building are essential, with a passion for developing people and promoting ownership.
• Demonstrated ability to lead with strategic vision, foster team growth, and manage teams effectively.
• Strong ability to manage a high volume of accounts, prioritize effectively, and implement structured portfolio retention strategies.
• Excellent communication, empathy, active listening, and feedback delivery skills.
• Ability to analyze data and drive improvements.
• B2B, SaaS, and SMB specific sales experience preferred.
• Must be available to travel at least 2 weeks per month and must have their own vehicle.