About the role
ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.
As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.
The Business Analyst & Website Expert plays a key role in supporting clinical trial recruitment through digital platforms, data integration, and web performance optimisation. This role combines expertise in clinical trial processes with strong digital marketing and web management capabilities. The successful candidate will oversee the iConnect platform, manage study‑specific websites, support SEO and social media strategy, and ensure seamless integration of data and processes across the clinical ecosystem.
Key Responsibilities
Digital Platform & Website Management
Administer the iConnect platform and the associated Participant Database.
Coordinate global and study‑level digital content (e.g., TA pages) in partnership with internal and external content managers.
Lead and execute the SEO strategy to optimise visibility and engagement.
Manage social media channels related to Sanofi clinical trials.
Oversee web marketing performance using indicators from iConnect and Google Tag Manager (GTM).
Support corporate branding initiatives, ensuring alignment with the clinical trial branding playbook.
Manage vendor relationships and provide end‑to‑end support for digital solutions.
Lead the development and maintenance of study‑specific websites
Business Analysis & Process Integration
Define functional interactions within the business ecosystem, including governance frameworks.
Model processes and data flows, including documentation of inbound/outbound data sources and outputs.
Develop data integration strategies aligned with future‑state processes in collaboration with Project Management and Digital teams.
Contribute to the creation and updating of business documents to support solution adoption.
Deliver training, communication, and end‑user support to drive adoption of digital tools.
Support pilot planning and execution in partnership with PMs and sub‑teams.
Identify dependencies and connections with other projects and initiatives.
Contribute to defining KPIs, establishing baselines, and monitoring performance metrics.
Deliverables & KPIs
Delivery of an end‑to‑end digital recruitment ecosystem covering: social media campaigns, trial listings, study websites, pre‑screening, secondary screening, call centre, patient data registry.
Increased traffic, engagement, and recruitment performance across digital channels.
High‑quality, compliant, and user‑friendly digital assets supporting clinical trial recruitment.
What you will need
- Dual background in clinical trials (with emphasis on recruitment strategy) and digital marketing.
- Minimum 5 years of relevant experience.
- Strong web and social media expertise with the ability to translate business strategy into technical actions and digital solutions.
- Fluency in French is a desirable
Employment with ICON is contingent upon having the legal right to work in the country where the role is based.
Rewards & Benefits
ICON offers a competitive and comprehensive total rewards package designed to support your health, wellbeing, and career development.
Benefits may include:
- Competitive base salary and performance related incentives
- Health and wellbeing programmes including medical, dental, and vision coverage where applicable
- Retirement and pension plans
- Life assurance and disability coverage
- Employee assistance programmes and wellbeing resources
- Learning and development opportunities through structured training and career pathways
Benefits may vary depending on role and location.
Visit our careers site to read more about the benefits ICON offers.
Inclusion and Accessibility
ICON is an equal opportunity employer. We are committed to building an inclusive and accessible workplace where everyone feels valued and supported.
If you require reasonable accommodations during the recruitment process, please let us know or submit a request here.
Are you a current ICON Employee? Please click here to apply
Aplyr's read
ICON plc is a leading global provider of outsourced services in the pharmaceutical industry, attracting professionals in clinical research and data management.
What's promising
- •ICON plc has a strong global presence, enhancing its ability to manage international clinical trials effectively.
- •The company offers diverse career opportunities across various roles in clinical research and data analysis.
- •ICON's focus on innovation in pharmaceutical services supports its competitive edge in the industry.
What to watch
- •The pharmaceutical industry is highly regulated, which may limit flexibility in project execution.
- •ICON's reliance on large pharmaceutical clients could pose risks if partnerships dissolve.
- •The competitive nature of the CRO market may pressure ICON to maintain cost efficiency.
Why ICON plc
- •ICON plc specializes in comprehensive outsourcing solutions, differentiating it from competitors with narrower service scopes.
- •The company's integration of technology in clinical trials offers a unique advantage in data management.
- •ICON's strategic acquisitions have expanded its capabilities and market reach significantly.
Aplyr’s read is generated by AI from public sources. Was it useful?
About ICON plc
ICON plc is a global provider of outsourced development and commercialisation services to the pharmaceutical, biotechnology, and medical device industries.
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