Director, Business Analytics & Insights

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Overview

Lead the Business Analytics function to deliver actionable insights that drive business performance. The role oversees performance analytics, agency and sales deep-dives, and segment-level insight generation, while ensuring robust dashboard and reporting capabilities. It supports campaign analytics by applying advanced analytical techniques to enhance client targeting and data-driven decision-making, and partners with relevant teams on data transformation initiatives, including data enhancement efforts to strengthen analytics foundations.

Key Responsibilities

• Lead business performance analytics and insight generation to support senior management decision-making.
• Drive deep-dive analyses across customer segments, channels, products, and initiatives to identify key drivers, opportunities, and risks.
• Oversee dashboard and reporting capabilities to ensure accuracy, consistency, and alignment with business needs, while leading and developing the analytics team to enhance capabilities and drive insight-led delivery.
• Analyze customer behavior, sales trends, and channel performance to identify growth and productivity opportunities.
• Apply analytical techniques (e.g., segmentation, propensity models) to support business insights and actions.
• Lead campaign analytics, covering targeting approach, application of advanced analytics, campaign sizing, and effectiveness monitoring.
• Translate complex data into clear, actionable insights and recommendations for business stakeholders.
• Collaborate with cross-functional teams to integrate analytics into business processes and decision-making.

Requirements

• Degree in Mathematics, Statistics, Actuarial Science, or related field; Master’s preferred.
• ~15 years’ experience in analytics, BI, or strategy, with strong focus on business performance and insight generation.
• Proven experience in leading analytics or reporting teams.
• Strong track record in deep-dive analysis and influencing business decisions.
• Experience in business performance analytics, sales analysis, and dashboard management.
• Exposure to campaign analytics or client targeting is preferred.
• Solid analytical skills (statistics, data modeling; advanced analytics exposure a plus).
• Experience working with business, marketing, and distribution stakeholders.
• Insurance / financial services experience preferred.
• Strong communication and storytelling skills.
• Proficiency in Python, R, SQL; familiarity with visualization tools is a plus.
• Excellent command of English, ability to speak Chinese will be advantageous .

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.