About the role

Aplyr's Quick Take

This role is about leading a team to enhance The New York Times' presence on social media and search platforms. You'll strategize how to engage readers effectively while adapting to changes in the digital landscape, particularly with AI. It's a managerial position focused on editorial decisions and team coordination.

Good fit

Ideal candidates have experience in digital media strategy, strong leadership skills, and a knack for adapting to fast-paced changes. A background in journalism or media management is beneficial, along with a collaborative working style.

Worth noting

The salary is quite high at $210,000, which may reflect the level of responsibility and the competitive nature of the media industry. The role involves managing a global team, indicating a significant scope and potential travel or remote collaboration.

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times is seeking a creative, strategic and operationally-minded leader to serve as the Audience Deputy, Off-platform. Reporting to the Newsroom Audience Director, you will be the primary architect of our strategy for reaching and engaging readers on search and social platforms, ensuring The Times’s journalism remains visible and relevant as the digital landscape is reshaped by AI and shifting platform dynamics.

The role requires a change-oriented leader who can identify emerging trends, make fast but accurate editorial decisions, and deploy resources against the highest-impact platforms, coverage and tactics. You will be careful with framing and timing, communicate with desks and across teams effectively and proactively, and serve as the key conduit for translating how platform changes, including the disruption driven by AI features, impact our audience to newsroom and business leaders.

You will manage a global team of search and social editors across New York, California, London and Seoul, ensuring that The Times’s journalism is compelling, accurate and timely across all digital surfaces and reflects the breadth of our report. You will be responsible for constantly absorbing emerging trends and prioritizing resources toward the platforms and tactics that yield the highest impact for our journalism off-platform in a rapidly evolving digital environment.

A willingness to experiment, think analytically, drive change with clarity and conviction, and uphold the highest editorial standards are critical to the role. You will also be expected to be a hands-on leader, jumping in to work shoulder-to-shoulder with the team when the news cycle requires it.

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

Oversee our strategy and programming across search and social to ensure we have a high share of voice and visibility off-platform
Drive directly attributable referrals from external platforms, and use off-platform signals to identify and flag gaps in coverage
Deliver daily reporting and insights on high-level trends, opportunities and challenges to newsroom and business leadership as it relates to search and social
Monitor the evolving digital landscape, including AI-driven shifts in how audiences discover and consume content, and apply editorial judgment to allocate resources toward the platforms, coverage areas, and tactics with the greatest impact
Lead our search and social strategy, supply leaders with regular updates on performance, product recommendations and platform agendas
Lead the execution of specific, high-impact strategic projects, such as large tentpole event planning and initiatives around new audience targets or features, and jump in breaking news moments with a hands-on approach
Manage the newsroom's global search and social teams and foster career development
Partner with Opinion and portfolio brand audience teams to ensure non-news products are reflected on our owned social accounts, abreast of best practices and have shared insights and tooling
Train journalists on best social media and SEO practices, including framing, formats and other tactics to help us reach new audiences
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
This role reports to the Newsroom Audience Director

Basic Qualifications:

10+ years of editorial experience including managing audience teams
Demonstrated editorial judgment and project management skills
A deep understanding of audience funnels and a track record of scaling reach on platforms
Comfort using off-platform data to inform actionable insights and contextualized performance
Experience working with search and social analytics tools (e.g., visibility tools like Trisolute, Google Search Console, Chartbeat) and a sophisticated understanding of how algorithm shifts affect digital discovery and audience behavior
Experience managing large, geographically distributed teams

Preferred Qualifications:

Passion for The New York Times mission and commitment to be part of our innovation and growth
Solid understanding of all mainstream and emerging social channels, with a willingness to continuously learn about new platforms

REQ-019996

The annual base pay range for this role is between:

$180,000—$210,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

Skills & Tags

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Aplyr's read

The New York Times is where rigorous journalism meets cultural insight, attracting professionals passionate about storytelling and innovation in media.
Synthesized from recent postings & public sources

What's promising

•Renowned for its comprehensive and investigative journalism, setting industry standards.
•Offers diverse roles across editorial, design, and technology, catering to varied career paths.
•Strong focus on digital transformation, investing in cutting-edge technology and platforms.

What to watch

•High-pressure environment with demanding deadlines can challenge work-life balance.
•Industry-wide decline in print media impacts traditional revenue streams.
•Navigating digital subscription growth amidst competition from free online news sources.

Why The New York Times

•Combines traditional journalism with digital innovation, maintaining a legacy of credibility.
•Global correspondent network provides unparalleled international news coverage.
•Pioneers in integrating data science with journalism to enhance storytelling.

Aplyr’s read is generated by AI from public sources. Was it useful?