Digital Marketing Professional
Confirmed live in the last 24 hours
Chanel
Job Description
해당 포지션 1년 계약직 입니다.
Job Purpose:
This position assumes responsibilities of managing the development of F&BP e-business in particular chanel.com by : setting up a clear roadmap to accelerate the sales development of an existing platform & identify new opportunities - building strong & long term partnerships with operators to get analytics and customer data - building a winning mindset across different departments (Marketing, CX, Media & Digital Communication, E-logistics and CCC teams in the head office as well as POS retail staff in charge of e-business operations) - working in close collaboration with Global teams to develop new initiatives and relevant assets – planning & monitoring budget of chanel.com activities – planning & execution by understanding of external touchpoints and customer journey for acceleration not only business figures but also customer data acquisition and utilization
Key Responsibilities:
Planning Chanel.com budget & sales, campaign roll-out plan
Build up insight of brand online customer, propose digital marketing strategy to division & corporate team based on chanel.com analysis
Analyze chanel.com site customer behavior by using analytics tools
Communicate with Global team about chanel.com performance and campaign plan
Preparing evolution phase for chanel.com boost up & omni channel activation
Work closely with the local marketing, media & digital communication team for successful campaign orchestration
Collaborate with CX team to set up chanel.com member acquisition and retention plan, reduce bouncing rate and increase the number revisits/repurchasing
Monitor the data to plan on segmentation and set the target to engage with chanel.com customers
Communicate with chanel.com PMO to manage the .com roadmap & UX/UI AB test
Role Specifications:
Academic / Professional Qualification
University graduate (or equivalent)
Work Experience
+3 year experience in brand owned E-commerce (luxury/beauty/online platform)
Hands-on experience and familiar with Digital Marketing
Experience working with cross-functional & Regional/Global teams
Required Competencies
Strong business analysis and problem-solving skill
Leadership skill / ability to lead and deliver result in a competitive, fast-evolving environment
Digital mindset and online customer behavior understanding
Excellent communication skill both written and verbal
Computer / digital literacy (MS Office, on-line business/communication)
Professional command of written and spoken English
Key Interactions / Stakeholders:
Internal
Local: Marketing, Media & Digital Communication, CX, E-logistics and CCC
Global: Regional E-business, Global Digital Marketing
External
Digital agencies
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