Senior Director/ Director, HCP Professional Promotion Marketing
Confirmed live in the last 24 hours
Legend Biotech
Compensation
$216,186 - $283,745/year
Job Description
Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three R&D sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide.
Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.
Legend Biotech is seeking a Senior Director/ Director, HCP Professional Promotion Marketing as part of the Commercial team based in Bridgewater, NJ.
Role Overview
The Senior Director/ Director, HCP Professional Promotion Marketing will be instrumental in helping to deliver the promise of CARVYKTI, a BCMA targeted CAR-T therapy, to appropriate multiple myeloma patients in the US.
This role will serve as the HCP professional promotion marketing lead for CARVYKTI at Legend and will work closely with our alliance partner, Johnson & Johnson, to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand strategy and execution.
This position will report to the Executive Director – Head of Marketing and will be hybrid or based in Legend’s corporate office located in Bridgewater, NJ.
Key Responsibilities
- Lead the development of HCP professional promotion marketing plans informed by customer and market insights.
- Partner with J&J in the development of key messages, engaging content, and effective tactics while managing project plans to meet timelines.
- Collaborate with Insights & Analytics to initiate and analyze market data/research to gain a deep understanding of the customers, brand, multiple myloma, and CAR-T treatment landscape.
- Monitor market data and translate signals, competitive insights, and landscape data into actions and decisions.
- Collaborate with the Key Customer Engagement Team to gain HCP insights that will help inform strategy and executional efforts.
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