About the role

Aplyr's Quick Take

This role is about leading the machine learning and AI initiatives at Moonpig, focusing on enhancing customer experience and driving business results through applied ML systems. You'll manage a team of specialists and oversee the development and performance of ML models, influencing product strategy and technology adoption.

Good fit

Ideal candidates have significant experience in machine learning and AI, with a strong background in leading teams and driving technical projects. A strategic mindset and ability to collaborate across departments will help you thrive here.

Worth noting

The role emphasizes a direct impact on customer experience and commercial outcomes, which could be appealing for those wanting to see tangible results from their work. However, the spec lacks detail on specific day-to-day tasks and expectations.

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.

We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.

We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team.

We’re looking for a Head of Machine Learning & AI to define and lead how machine learning drives customer experience and commercial outcomes across Moonpig’s Cards business.

This role sits within our Product, Data & Technology (PDT) team and focuses on building and scaling applied production machine learning systems. From recommendations and ranking to search and personalisation, your work will directly shape how millions of customers experience Moonpig.

You’ll lead a team of machine learning specialists, owning the performance, quality and lifecycle of models in production. Alongside this, you’ll guide how we apply modern AI technologies, including generative AI and LLMs, in practical, high-impact ways across our products.

As part of the wider PDT leadership team, you’ll influence roadmap decisions, shape investment priorities, and act as the senior voice for ML and AI across the Cards business.

Skills & Tags

machine learning ai data product

Aplyr's read

Moonpig specializes in personalized greeting cards and gifts, attracting tech-savvy professionals focused on e-commerce innovation and customer experience enhancement.
Synthesized from recent postings & public sources

What's promising

•Moonpig's personalization options set it apart in the e-commerce space.
•The company invests heavily in AI and machine learning for product innovation.
•Recent hires indicate a focus on strategic growth and operational excellence.

What to watch

•Moonpig faces stiff competition from other online card retailers.
•Dependence on seasonal sales could affect revenue stability.
•Limited public information about employee satisfaction and work culture.

Why Moonpig

•Moonpig offers a unique blend of technology and creativity in product offerings.
•The company emphasizes data-driven decision-making in its operations.
•Moonpig's focus on personalization creates a niche market advantage.

Aplyr’s read is generated by AI from public sources. Was it useful?