About the role

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Senior Paid Media Executive at THG Beauty?

Supporting regional paid media teams with operational tasks, optimisations and budget management across a range of activities, such as Google, Bing, YouTube & Demand Gen, Programmatic Display, Display & META / TikTok platforms.

Responsible for: Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Senior Paid Media Manager with account excellence.

As a Senior Paid Media Executive, you’ll:

Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
Support the global paid media strategy, ensuring best practice is being followed.
Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
Working with our in-house design team on banner and ad creation
Constant optimisation of campaigns to agreed revenue and ROI targets
Collaborating with wider teams across SEO, CRM, UX, CRO.
Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast.
Managing daily paid campaign spend to ensure optimum campaign performance
Conducting competitor research and analysis
Reporting and analysis to show impact of work
Good understanding of Google led Video Campaigns (YouTube & Demand Gen) with experience managing and optimising these Campaigns for full funnel Campaign success.

KPI’s

Paid performance of regional paid media performance, measured against COS%, NC and GP.
Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
Reporting on performance, transparent communication back to the trading, buying and management teams.
Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

What skills and experience do I need for this role?

Prioritise, structure work & effectively manage time 
Capability with key marketing platform technologies
Excellent communicator – able to give clarity and provide detail on insights
Ability to form good working relationships with internal teams
Critical thinker and problem-solving skills 
Project management skills

What’s in it for me?

Career Development

Access bespoke development programmes that have been designed and developed by our in-house L&D team.

Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

25 days annual leave plus bank holidays.

Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!

Enhanced maternity and paternity pay, depending on length of service.

Up to 10 days compassionate leave.

Buy back up to 3 days each year.

Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP.
Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

State-of-the-art on-site gym.

Access to our on-site physio.

Other Perks

Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
Skills & Tags
go ai data product design marketing

Aplyr's read

THG is a dynamic e-commerce leader in health and beauty, attracting diverse talent across various roles from marketing to manufacturing.
Synthesized from recent postings & public sources

What's promising

•THG's global reach offers employees exposure to international markets and diverse business practices.
•The company invests heavily in technology, enhancing its e-commerce platforms and operational efficiency.
•THG's diverse brand portfolio provides employees with opportunities in multiple sectors, from beauty to nutrition.

What to watch

•THG has faced criticism for its workplace culture, with reports of high pressure and long hours.
•Recent financial performance has been volatile, raising concerns about long-term stability.
•The company's rapid expansion may lead to growing pains and integration challenges.

Why thehutgroup

•THG's proprietary technology platform differentiates it in the competitive e-commerce landscape.
•The company operates its own manufacturing facilities, offering more control over product quality and innovation.
•THG's focus on influencer-led marketing strategies sets it apart in the beauty and wellness sectors.

Aplyr’s read is generated by AI from public sources. Was it useful?