Senior Application Consultant - Salesforce Marketing Cloud

Confirmed live in the last 24 hours

VML Canada

Compensation

$65,000 - $115,000/year

Toronto, Ontario, Canada

Hybrid

Posted March 16, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for!

What will your day look like?

As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. As an Application Consultant you will bridge the gap between technology and marketing strategies. They work closely with clients to understand their business objectives and translate them into technical requirements. They collaborate with developers to ensure the technical solutions align with the client's business goals.

More specifically, your tasks include:

Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success.
Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
Streamlining client operations by configuring and implementing customized business rules and automations.
Bringing product visions to life by configuring and implementing new features according to provided specifications and designs.
Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features.
Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience.
Collect business requirements by engaging with marketers to translate them into technical specifications
Utilize tools to build data audiences and manage segments while understanding their quality and integrity
Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features.

Who are you going to work with?

You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.

What do you bring to the table?

As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-expe

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