About the role

Aplyr's Quick Take

This role is about leading Cobo's global brand and marketing strategy, focusing on translating complex technology into a compelling narrative. It involves working closely with executives to shape messaging and drive go-to-market strategies, making it a senior-level individual contributor position.

Good fit

Ideal candidates have extensive experience in brand management and strategic marketing, particularly in tech or finance. They should be comfortable navigating complex regulatory environments and have a collaborative working style.

Worth noting

The role requires a strong focus on building trust with institutional clients, which may be challenging in a rapidly evolving industry. The emphasis on executive messaging and thought leadership suggests a high level of visibility and influence within the company.

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

Visit www.cobo.com for more information.

Job Overview

We are looking for a Senior Marketing Leader to define and amplify Cobo’s global brand. In this role, you will turn complex technology, security expertise, and regulatory credibility into a clear, differentiated, and compelling story that resonates across markets.

Your work will extend far beyond traditional marketing: shaping executive messaging, driving go-to-market effectiveness, strengthening partner credibility, and building long-term trust with institutional customers. This role operates at an intersection of company strategy, product evolution, and market perception, with close partnership with the executive team.

Job Description:

Brand, Positioning & Category Strategy

Define and continuously refine Cobo’s global positioning, value proposition, and category narrative
Translate a complex product and regulatory landscape into clear, credible differentiation
Build long-term brand authority and trust with institutional and enterprise audiences

Executive & Market Narrative

Partner closely with the leadership team to shape external messaging and thought leadership
Ensure consistency and discipline in how Cobo is represented across media, events, partnerships, and regions
Elevate Cobo’s voice on security, custody, infrastructure, and industry standards

Strategic GTM Leadership

Provide strategic direction for product launches, partnerships, and major GTM initiatives
Ensure marketing execution is anchored in positioning and narrative, not just features or campaigns
Act as a senior thought partner to Sales, BD, and regional leaders

Marketing Leadership & Governance

Set global marketing priorities, success metrics, and operating principles
Balance brand-building, demand support, and ecosystem presence with clear trade-offs

Market & Competitive Insight

Own competitive and market intelligence at a strategic level
Bring external perspective and customer insight into executive discussions and planning

Job Requirements:

At least 12–18+ years of experience in B2B marketing, brand, or go-to-market strategy, with a track record of operating at senior leadership level
Proven expertise in building, resetting, or elevating positioning for complex, technical, or infrastructure-driven businesses
Strong strategic judgment and the ability to navigate ambiguity with confidence
Executive-level communication and storytelling skills, with demonstrated success influencing stakeholders across organizations
Experience in fintech, SaaS, or Web3; deep crypto knowledge is a plus but not required
A collaborative mindset, comfortable partnering with product, strategy, and executive teams to drive business impact

Skills & Tags

go rust ai product marketing sales

Aplyr's read

Cobo is a leading digital asset management platform attracting professionals in blockchain security, regulatory compliance, and innovative tech solutions.
Synthesized from recent postings & public sources

What's promising

•Cobo offers cutting-edge digital asset management solutions, appealing to tech-savvy professionals.
•The company has a strong focus on blockchain security, attracting talent in cybersecurity.
•Cobo's global presence provides opportunities for international career growth.

What to watch

•The rapidly changing crypto landscape poses regulatory challenges for Cobo.
•High competition in the digital asset space may impact market share.
•Job security may be influenced by cryptocurrency market volatility.

Why Cobo

•Cobo is pioneering in custodial solutions for digital assets.
•The company's focus on security-first infrastructure sets it apart in the blockchain industry.
•Cobo's integration of DeFi services differentiates it from traditional asset management firms.

Aplyr’s read is generated by AI from public sources. Was it useful?