About the role

Aplyr's Quick Take

This role is about leading government ad sales for Paytm's digital advertising division, focusing on FMCG, consumer internet, and gaming sectors. You'll manage client relationships, drive ad revenue, and collaborate with various teams to optimize campaigns. It's a senior management position requiring strong sales and stakeholder management skills.

Good fit

Ideal candidates have 5+ years in advertising sales, particularly with large clients, and experience with government accounts. A strategic thinker who can navigate complex relationships and work cross-functionally will thrive here.

Worth noting

The role emphasizes building strong relationships with high-level clients and requires a deep understanding of Paytm's advertising solutions. Expect significant cross-team collaboration, which may appeal to those who enjoy a dynamic work environment.

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

Expectations/ Requirements

We are hiring for the role of Government Ad Sales for FMCG, Consumer. Internet, Gaming verticals. The responsibilities would be as follows:

 Become an expert in Paytm Ads solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs

Experience in handling Government clients is must.

 Own end-to-end key business metrics like ads revenue, educate and lead strategic conversations with clients and navigate complex relationships

 Be the voice of Paytm ads in the industry and present Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market

 Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives

 Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser

 Lead initiatives which require significant cross team collaboration to build

innovative advertising solutions for key advertisers

 Provide constant feedback to the product team to improve advertising

performance and customer experience.

Desired Qualifications:

 5+ years of experience in advertising sales managing large clients (digital preferred) for the vertical lead, 5+ years of experience for the account manager

 Proven experience in managing programs / categories / business verticals

 Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets

 Ability to deep-dive into a problem; very strong analytical and presentation skills required

 High bias for action required

 Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule

Skills & Tags

go ai mobile product marketing sales

Aplyr's read

Paytm is a pioneering force in India's digital payments landscape, attracting talent interested in fintech innovation and financial inclusion for millions.
Synthesized from recent postings & public sources

What's promising

•Paytm's platform facilitates seamless digital payments and financial services for millions in India.
•The company promotes financial inclusion through diverse services like loans and insurance.
•Paytm's significant market presence offers opportunities for career growth in fintech.

What to watch

•Intense competition in India's fintech sector may pressure Paytm's market share.
•Regulatory changes in digital finance could impact Paytm's operations.
•High employee turnover in collections roles suggests potential job dissatisfaction.

Why Paytm

•Paytm's comprehensive service range extends beyond payments to include financial products.
•The company has played a key role in India's shift towards a cashless economy.
•Paytm's integration of multiple financial services under one platform is unmatched in the region.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Paytm

Paytm

paytm.com

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Paytm is a leading digital payments and financial services platform in India, offering a wide range of services including mobile recharges, utility bill payments, and financial products like loans and insurance. The company has significantly impacted the digital economy by promoting cashless transactions and providing financial inclusion to millions of users.