About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Overview
Lead AI Engineer IS to drive the next generation of AI capabilities across WPP proprietary creator, influencer, and social commerce platforms.
This role combines hands-on AI engineering, product innovation, and technical leadership. The successful candidate will lead the development and deployment of practical AI solutions across influencer intelligence, creator workflows, social commerce, automation, and large-scale content and data analysis.
The ideal candidate combines strong engineering capability with product thinking and the ability to rapidly translate ideas into scalable AI features. This role is highly execution-focused and suited for someone who enjoys building production-ready AI systems, experimenting with emerging technologies, and solving real business problems through AI.
You will work closely with product, engineering, strategy, and regional market teams to shape and deploy AI-powered features used across APAC and global client initiatives.
Core Responsibilities
AI Product Development & Integration
- Design, develop, and deploy AI-powered features across WPP proprietary platforms.
- Build practical AI solutions leveraging LLMs, multimodal AI, embeddings, vector search, intelligent workflow orchestration, and AI agents.
- Integrate AI capabilities into influencer planning, creator discovery, content analysis, workflow automation, reporting, and operational tools.
- Collaborate with product and engineering teams to translate business requirements into scalable AI solutions.
- Rapidly prototype, test, and iterate AI features for production deployment.
Generative AI & LLM Engineering
- Build and optimize applications using modern AI ecosystems such as OpenAI, Gemini, Claude, Vertex AI, and related frameworks.
- Develop prompt engineering, retrieval-augmented generation (RAG), semantic search, embeddings pipelines, and AI orchestration workflows.
- Improve AI output quality, evaluation frameworks, guardrails, and model performance for production use cases.
- Explore and implement conversational AI, recommendation systems, and intelligent automation solutions.
- Evaluate emerging AI tools, frameworks, and models to identify practical business applications.
AI Infrastructure & Deployment
- Develop scalable AI services and APIs for internal platforms and client-facing products.
- Support deployment, monitoring, optimization, and maintenance of AI systems in production environments.
- Work closely with engineering teams on architecture, cloud deployment, scalability, and security.
- Contribute to MLOps / AIOps workflows, CI/CD pipelines, and model deployment best practices.
- Support integration of AI services into existing product ecosystems and workflows.
Data & Platform Integration
- Work with structured and unstructured datasets including social, creator, video, image, commerce, and campaign data.
- Integrate external APIs, data providers, and AI services into internal platforms.
- Support development of scalable data pipelines and AI-ready infrastructure.
- Collaborate with product and analytics teams to improve data quality, accessibility, and AI usability.
- Contribute to the design and validation of AI-ready data lake architecture to ensure it supports scalable AI pipelines, analytics, and downstream product use cases.
Innovation & R&D
- Continuously evaluate emerging AI technologies, tools, and frameworks.
- Prototype and validate new AI concepts rapidly.
- Help shape AI roadmap and identify high-impact opportunities across products and operations.
02 Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
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