Key Client Influencer & Content Lead

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Role Summary and Impact

 

We are seeking a Key Client Influencer & Content Lead to lead influencer and content strategy, client relationship management, and campaign delivery for a major FMCG brand across Malaysia and Singapore.

This senior hybrid role combines strategic creativity, commercial leadership, and team management. You will be the primary point of contact for the client, responsible for driving revenue growth, ensuring client satisfaction, leading strategic planning, and overseeing flawless execution.

You will manage a dedicated delivery team and collaborate closely with the Market Managing Director, Campaign Management Lead, Strategy Lead, Creative Strategist, Media Planning & Buying Team, Paid Social Team, and Partnerships Team.

 

3 Best Things About the Job

1. Lead influencer and content strategy for one of the world’s most recognisable FMCG brands across two dynamic Southeast Asian markets.
2. Combine creativity with data-driven decision-making to deliver impactful, culturally relevant campaigns.
3. Collaborate with top-tier creative, media, paid social, influencer marketing, strategy, and partnerships professionals, with access to WPP’s global tools and resources.

Key Responsibilities

Client Leadership & Commercial Growth

• Act as the primary point of contact for the FMCG client, building trusted senior-level relationships.
• Own the  performance of the account — delivering against revenue targets, identifying upsell opportunities, and securing renewals.
• Partner with the Managing Director to manage budgets, forecas