Creative Asset Manager, Project Management

 

Position Summary

In this role, you will manage creative assets and launches for paid digital media campaigns for Cross-Channel accounts. You will also be the primary liaison between internal (Communications Design & Partnerships) and external stakeholders (Client Creative Teams, Vendors, and Creative Agencies) to execute approved campaign deliverables.

 

Responsibilities

· Manage digital deliverables for a flawless campaign execution.

· Identify areas of potential risk and implement risk mitigation strategies on all assigned projects.

· Utilize and optimize workload distribution to ensure quality execution and delivery of solutions.

· Work with Digital Partnerships to identify and manage expectations of both internal creative scope documents and external client needs at the project level.

· Communicate potential variances upstream through internal teams in timely fashion.

· Review and maintain documents that define creative scope of work.

· Attend & support campaign kick-off meetings/calls by answering creative needs questions and sending recaps.

· Ensure campaign execution process is appropriately followed by craft teams.

· Revaluate SLAs on an as needed basis when given new creative direction from the clients.

· Provide status updates and escalate issues to the Supervisor.

· Process and direct creative assets (key art, images, logos, fonts, videos, and audio) to media partners to create custom ads.

· Maintain asset organization within file storage.

· Communicate and implement clear brand guidelines to media partners creating custom ads.

· Prepare creative trafficking instructions for internal Ad Operations team.

· Review test pages and mocks before sending to clients for creative approval.

· Provide creative status to Digital Partnerships and its impact on launch status.

· Troubleshoot any placement functionality issues and solicit help from Ad Ops when needed.

· Share creative insights during cross-functional meetings.

· Advise on creative feasibility when evaluating new media opportunities.

 

Required Skills & Experience

· Familiar with marketing communications strategy and processes across all media formats including online media, data process, tagging, creative solutions, and experiential executions.

· Knowledge of the digital media trafficking process.

· Track, record, and manage multiple projects at once.

· Proficiency with Google Docs and Excel with an ability to embrace, onboard, and learn internal project management tools and systems.

· Exceptional interpersonal capabilities with excellent verbal and written communication skills.

· Ability to translate technical concepts to internal/external teams.

· Well-organized, ability to multi-task, strong written and oral communication skills, detail-oriented, energetic, can work as a team or independently, and receptive to feedback.

· Ability to thrive, multitask, and prioritize in a fast-paced environment.

 

Desired Skills & Experience

· 2+ years of project management experience within either media or creative services.

· Experience working within an advertising agency environment.

 

 

 

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Wage and Benefits