Product Manager, Digital Experience

The Role 

The Product Manager will play a critical role in shaping the digital shopping experience across Green Thumb Industries (GTI) digital platforms across web, mobile app and kiosk. Reporting to the Director of Product Management, you will own the end-to-end product lifecycle and help shape GTI’s digital roadmap to drive innovation, engagement, and growth. As a cross-functional leader, you will collaborate closely with engineering, UX, digital marketing, site merchandising, and other stakeholders to deliver innovative and high-impact products. You’ll be the voice of the customer, using data and empathy to champion seamless, personalized, and delightful digital journeys as GTI continues to elevate its digital presence in the cannabis space.

This is a remote position but you will be required to work Central Time business hours. 

Responsibilities 

• Maintain and execute a holistic digital product roadmap and prioritize features and enhancements based on business impact, customer data and feedback, and resources availability 
• Own the end-to-end product lifecycle, from ideation and concept development to launch and postlaunch optimization, working with cross-functional teams throughout the process 
• Break down complex, nebulous concepts into clear, actionable Epics and User Stories with detailed acceptance criteria outlining key customer use cases and technical/business dependencies 
• Lead and contribute to AI spec-driven development practices, authoring detailed product specifications with working prototypes that serve as the source of truth for engineering, QA, and cross-functional partners prior to development kickoff 
• Collaborate closely with cross-functional teams, including marketing, merchandising, and engineering, to ensure the successful launch and ongoing maintenance of ecommerce products 
• Continuous monitoring of product feature performance. Identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experience 
• Demonstrate technical proficiency in team’s functional area
• Have the natural curiosity to ask inquisitive questions and uncover additional use cases and dependencies
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