About the role

Aplyr's Quick Take

This role is about proactively identifying and developing new business opportunities in digital marketing for Kantar. It's a senior-level position focused on building relationships with decision-makers and shaping client needs rather than traditional sales tactics. Expect to engage with clients early in the marketing process and influence their strategies.

Good fit

Ideal candidates will have extensive experience in business development within digital marketing, a strong network, and a knack for building relationships. A strategic mindset and the ability to translate insights into actionable business opportunities are crucial.

Worth noting

This role emphasizes early engagement and relationship-building over reactive sales, which may not suit those accustomed to traditional sales environments. The focus on AI and evolving digital landscapes suggests a dynamic work environment.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply...

Job Details

Kantar helps the world’s most influential brands grow by combining deep human understanding with advanced technology. We move beyond standalone insights to deliver connected, decisionready intelligence that helps brands act with confidence in a more complex world. At Kantar, smart, curious people work together on challenges that genuinely matter.

As a Digital Marketing Business Development Senior Director at Kantar, you will play a key role in shaping how some of the world’s leading brands grow in an increasingly complex digital landscape. This role sits at the intersection of data, insight and commercial strategy, helping clients make better marketing decisions before formal briefs even exist.

You will focus on identifying emerging client needs across digital marketing and media teams, building early relationships with senior decision makers, and creating demand by connecting client challenges to Kantar’s capabilities. This is not a reactive sales role. It is about being present in the market, building credibility, and influencing thinking early.

You’ll work closely with colleagues across Kantar to bring together expertise in areas such as communication testing, campaign measurement and search optimisation, translating this into meaningful opportunities for clients. Your ability to open conversations, shape thinking and turn early engagement into commercial outcomes will be central to success.

This role offers the opportunity to work with influential brands, contribute to a fast-evolving AI-enabled environment, and help define how Kantar grows its presence in digital marketing. If you enjoy building relationships, spotting opportunities early and turning insight into action, this role will give you the platform to do that at scale.

What You’ll Be Doing

Identify and develop new business opportunities across digital marketing and media organisations
Build a strong pipeline of early-stage client engagement
Form trusted relationships with senior decision makers and budget owners
Shape client needs and position Kantar solutions ahead of formal procurement
Lead compelling proposals and pitches that convert into revenue

Ideal Skills & Experience

Proven experience creating new business opportunities and opening client relationships
Strong network within digital marketing, performance marketing or media environments
Ability to engage and influence senior stakeholders in commercial settings
Confidence translating client challenges into clear, relevant proposals
Curiosity, resilience and motivation in a fast-moving environment

Why join Kantar?

Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of experience and global reach. What makes this moment different is how much is changing at once. We are working on the world’s most influential brands, investing in AI and technology, and evolving how intelligence is delivered.

The work is becoming more connected, more dynamic and more impactful. People joining Kantar now are not stepping into something finished. They are joining a business that is evolving, and they will help shape what comes next. If you want to work on iconic brands, solve complex problems, learn from exceptional people and do work that genuinely makes a difference, Kantar offers that opportunity.

#LI-Hybrid #LI-ED2

Location

London, South Bank CentralUnited Kingdom

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Skills & Tags

marketing

Aplyr's read

Kantar is a leader in market research and consulting, offering deep insights into consumer behavior. It attracts professionals passionate about data-driven decision making.
Synthesized from recent postings & public sources

What's promising

•Kantar's global presence offers diverse opportunities for international career growth.
•The company is at the forefront of using data to drive strategic insights.
•Kantar invests in cutting-edge technology to enhance research capabilities.

What to watch

•The market research industry faces increasing pressure from digital-first competitors.
•Kantar's restructuring efforts may lead to internal uncertainty.
•High client expectations can result in demanding workloads.

Why Kantar

•Kantar combines traditional research methods with advanced analytics for comprehensive insights.
•The company has a strong focus on understanding consumer emotions and behaviors.
•Kantar's diverse service offerings span multiple industries and geographies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Kantar

Kantar

kantar.com

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Kantar is a data, insights, and consulting company that helps clients understand how people think, feel, and act. It provides a comprehensive range of services in market research, brand strategy, and consumer insights.