About the role
On-Premise Sales Consultant focused on luxury spirits and estate wines as part of the Oxford Street Merchants team. This knowledgeable and accredited team brings a passion for brand stewardship and storytelling, leaving customers with an unparalleled luxury experience.
Job Description:
Job Duties & Responsibilities:
Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
Develop and maintain specific Target Accounts list to grow the luxury portfolio in designated territory.
Drive new luxury placements and increase luxury market share through securing new Points of Distribution in key independent retail and On-Premises accounts.
Increase by the glass presence within influential accounts.
Identify iconic/key accounts & develop account performance & activation plans.
Manage execution of luxury allocations in relationship with key accounts.
Brand Building, Education and Expertise:
Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis.
Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers. Conduct and plan special events in market.
Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis.
Provide specific brand expertise during interactions to leverage growth opportunities.
Educate the consumer and trade through direct interaction including providing brand expertise/training at consumer, and key account level.
Provide consumer, channel, and competitive insights. Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.
Required Qualifications:
Skills & Abilities
Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry.
Industry certifications preferred i.e. WSET II and III, CSW, CSS, Court of Master Sommelier
Impeccable time management.
Ability to multi-task and meet deadlines.
Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area.
Years of Experience
Proven experience working with iconic, luxury brands and interest in investing in the continued development of luxury brands while building meaningful relationships with top accounts within the on premise channel: resorts, restaurants, and country clubs is ideal.
2+ years of Luxury sales experience with a proven track record of territory growth and development
Education
Bachelor's degree strongly preferred (or analogous industry experience/skills).
Candidate must pass criminal background and MVR
Johnson Brothers is committed to providing equal employment opportunity and equal treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Johnson Brothers makes employment decisions based solely on the basis of qualifications for the job.
Worker Sub-Type:
RegularTime Type:
Full timeAplyr's read
Johnson Brothers Liquor Company thrives as a major U.S. distributor of wines and spirits, attracting professionals passionate about beverage sales and distribution.
What's promising
- •Strong market presence with a diverse product range in wines and spirits.
- •Opportunities for career growth in various U.S. locations.
- •Focus on luxury and specialty products attracts niche market expertise.
What to watch
- •High competition in the beverage distribution industry.
- •Potential for demanding work hours in sales and delivery roles.
- •Limited public information about company culture and employee satisfaction.
Why Johnson Brothers Liquor Company
- •Family-owned business with a long history in the beverage industry.
- •Emphasis on luxury wine specialization sets it apart from competitors.
- •Wide geographic reach with roles in multiple U.S. cities.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Johnson Brothers Liquor Company
Johnson Brothers is a leading distributor of fine wines and spirits, providing a wide range of products to retailers and restaurants across the United States.