Global Head of Brand Media

As the Global Head of Brand Media, you will be responsible for defining and leading Wolt’s global brand media planning and buying strategy across offline and online upper and mid-funnel channels. Your job will be to transform the role of brand media from reach-based spend into a measurable growth lever that directly ties into business impact both on short and long term. You will own how we invest in awareness and consideration at scale, ensuring media decisions are data-informed (in line with media best practices and evolution, such as attention metrics), market-appropriate, and clearly connected to long-term business growth.

This role requires a strategic leader with deep media expertise, a strong commercial mindset, and the ability to operate across markets with varying levels of maturity. A core part of the role is building global standards, measurement frameworks, and ways of working that enable effective local execution while improving transparency, efficiency, and impact. The role will report directly to the Director of Growth Marketing & Innovation.

What you’ll be doing

• Set global brand media strategy: Define the principles, frameworks, and investment approach for offline and upper/mid-funnel digital media, translating business objectives into clear planning guidance.
• Build scalable planning and buying frameworks: Partner with brand, creative, and strategy teams to establish best practices that improve consistency, effectiveness, and long-term brand equity.
• Clarify the role of brand in the growth mix: Articulate how awareness and consideration contribute to demand, growth, and market maturity across different contexts.
• Develop measurement and learning systems: Build a robust measurement and “inspection” framework that quantifies the impact of top-of-funnel investment on business outcomes and supports confident decision-making.
• Drive holistic investment planning: Work closely with performance marketing and analytics partners to ensure brand and performance investments are coordinated, mutually reinforcing, and measured appropriately.
• Enable strong local execution: Collaborate with regional and local teams on planning cycles, budgets, priorities, and execution standards—balancing global consistency with local market needs.
• Lead agency and vendor strategy: Own agency and partner relationships, ensuring clear expectations, transparency, quality, and accountability.
• Build and develop a high-performing team: Hire, mentor, and support a global team, strengthening expertise, leadership, and strategic thinking across regions.
• Continuously improve through testing: Encourage experimentation and iterative learning based on market insights, consumer behavior changes, and evolving media best practices (e.g., attention and quality metrics).

Our humble expectations

We recognise that great candidates may not meet every requirement. If you’re excited about this role and can demonstrate many of the skills below, we encourage you to apply.

Experience and expertise

• Significant experience in brand media planning and buying, media strategy, or marketing leadership, ideally in multi-market or global environments.
• Strong understanding of offline channels (e.g., out-of-home/DOOH, TV/CTV/streaming, audio) and upper/mid-funnel digital channels (e.g., programmatic, paid social).