Senior Director, Cross Channel - WPP Media Solutions

Senior Director, Cross-Channel - WPP Media Solutions 

WPP Media Solutions 

UK (Flexible with regular international travel) 

About WPP Media Solutions 

At WPP Media Solutions, we are at the forefront of shaping the future of media. Our clients, leading global brands, demand integrated, impactful, and measurable media strategies that directly contribute to their business results. Leveraging our proprietary data, technology, and media partnerships, we create single points of access to addressable media, offering advanced solutions that drive meaningful results with greater efficiency and precision. 

 

Role Summary and Impact

WPP Media Solutions sits at the heart of WPP’s media, data, technology, and performance ecosystem, bringing together best-in-class planning, activation, data, and commerce capabilities to solve complex client growth challenges. Working across WPP’s agency brands and specialist units, Media Solutions is designed to deliver integrated, future-proofed media strategies that are people-first, privacy-safe, and outcomes-driven.

In 2026, WPP Media Solutions continues to lead the industry in applying AI-enabled planning, advanced measurement, and cross-channel innovation to help brands connect with audiences in meaningful, measurable ways.  

We are seeking a visionary, results-driven, and highly influential Senior Director, Cross-Channel to lead the charge in unifying our global media strategy and establishing WPP Media Solutions as the undisputed leader in integrated cross-channel excellence. This pivotal role is responsible for defining, implementing, and scaling a single, cohesive Integrated Cross-Channel Strategy across our global network. You will be instrumental in transforming our approach from disparate efforts to a harmonized, high-performance global standard, directly impacting client success and driving significant revenue growth. 

This role requires a unique blend of strategic foresight, operational rigor, commercial acumen, and exceptional leadership to inspire change, foster innovation, and deliver tangible results across diverse markets. 

Key Responsibilities 

• Global Strategy Definition: Establish and championing a single, cohesive Integrated Cross-Channel Strategy for WPP Media Solutions, designed to optimize planning, measurement, and client outcomes globally.  

• Framework & Playbook Development: Define a robust framework, methodologies, and best practices for cross-channel planning and execution that can be adopted consistently across all markets.  

• Expansion & Adoption: Lead the expansion of the cross-channel solution, driving adoption and adherence to new standards across WPP's international network, ensuring consistent application and quality.  

• Strategic Partnerships: Cultivate and manage strategic partnerships with key internal stakeholders (e.g., agency leads, data scientists, technology teams) and external vendors to enhance our cross-channel capabilities and ensure best-in-class solutions.  

• Orchestration & Delivery: Orchestrate local and regional delivery through agile market squads, ensuring consistent application of the global strategy and framework to deliver outcome-based performance for clients.  

• Test, Learn & Scale: Lead squads across priority markets to run rapid test-and-learn sprints with global and hyper-local clients, fostering a two-way innovation loop where global standards guide local experiments, and validated local learnings are scaled via a global playbook.  

• Revenue Generation: Drive and deliver significant revenue growth, with a direct responsibility for achieving cross-channel revenue through standardized approaches, faster experimentation, and scaled adoption across markets.  

• Compliance & Governance: Provide clear compliance guidelines and establish governance models to ensure consistent execution, quality, and ethical standards across all cross-channel activities.  

• Thought Leadership: Act as a thought leader internally and externally on the future of cross-channel media, representing WPP Media Solutions at industry events, conferences, and with key clients and partners. 

Required Qualifications 

• Experience: Strong level of experience in media planning, strategy, and cross-channel marketing within a large agency network, major media publisher, or a global brand, with a significant portion operating at a mor senior level.  

• Strategic Acumen: Deep and nuanced understanding of the global media landscape, encompassing traditional and digital channels, advanced data solutions, ad tech, mar tech, and the intricate interplay required for truly integrated campaigns.  

• Commercial Impact: Demonstrated ability to define and execute strategies that directly contribute to substantial revenue growth and improved client outcomes. Proven experience managing and exceeding significant revenue targets is essential.