Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO

Confirmed live in the last 24 hours

autoscout24

Montreal, QC (Canada)

Hybrid

Posted April 28, 2026

Job Description

At AutoScout24, we’re excited to be hiring for our Canadian company, Trader Corporation — a key part of our international family.

As the Canadian arm of Europe’s largest online car marketplace, Trader Corporation plays a vital role in transforming how people buy, sell, and finance vehicles. With well-known brands like AutoTrader.ca, AutoSync, and Dealertrack Canada, Trader Corporation is driving digital innovation in the automotive industry — now reaching over 25 million Canadians every month.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.

As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions.

This is a full-time, permanent role operating in a hybrid working model.

What you'll do

Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys

Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards

Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance

Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns

Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms

Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets

Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content

Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets

What you'll need

Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset

Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience

Strong knowledge of current SEO/AEO best practices and content optimization methodologies

Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms

Familiarity with HTML and modern content management systems

Excellent written and verbal communication skills

Strong analytical mindset with attention to detail

High motivation to learn and adapt in a fast-paced digital environment

Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus

Language Skills

Professional proficiency in English (written and spoken)
Professional proficiency in French (written and spoken)

Reporting Line

Reports to the Team Lead, Content, based at the global headquarters in Munich

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.