Direct-To-Consumer/TikTok Shop Senior Brand Manager

Job Location

CINCINNATI GENERAL OFFICES

Job Description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

The Opportunity:

This is a high-impact role for a strategic and hands-on leader who thrives in a fast-paced, evolving environment. As our Direct-To-Consumer/TikTok Shop Senior Brand Manager, you will be responsible for owning the end-to-end strategy and execution for our DTC channels, with a primary focus on maximizing our presence and sales on Native’s DTC site TikTok Shop. You will be a key driver of our commercial success, translating brand vision into tangible revenue through innovative strategies and meticulous execution. This role will report directly to the Native DTC Director.

What You'll Do:

• Brand Building & Strategy:
  • Develop and execute comprehensive brand strategies for DTC and TikTok Shop, ensuring alignment with overall company goals and brand identity.
  • Translate brand vision into engaging content and experiences across all DTC touchpoints
  • Identify and capitalize on TikTok growth opportunities, including participation in promotional campaigns, flash sales, and seller programs, always with a focus on brand integrity and messaging.
  • Stay ahead of TikTok and social commerce trends, bringing innovative ideas to the table to maintain cultural relevance and brand leadership.
• Affiliate & Creator Program Management:
  • Recruit, retain, and manage a robust network of affiliate creators, developing tier structures, commission models, and brand-aligned content guidelines.
  • Oversee creator relationships, providing briefs, reviewing content, and ensuring strong brand-creator fit and consistent brand messaging.
  • Coordinate creator-led LIVE commerce sessions and manage creator content for repurpose across other channels, ensuring brand consistency and quality.
• Platform Operations & Optimization:
  • Manage product listings, optimize content for sales, and improve merchandising through bundles, coupons, and promotions, always with a brand-centric approach to presentation and messaging.
  • Ensure platform compliance and optimal performance by monitoring daily shop health metrics
  • Work directly with TikTok representatives and platform partners to unlock new initiatives, media programs, and affiliate strategies, focusing on opportunities that enhance brand visibility and reputation.
  • Implement and manage CRM systems to nurture customer relationships and drive repeat purchases, fostering brand loyalty.
• Data Analysis & Reporting:
  • Analyze sales data, marketing KPIs, and campaign effectiveness, providing data-backed insights to shape brand strategy and optimize brand performance.
  • Conduct competitive research and implement data-driven strategies to enhance shop performance and strengthen brand positioning.
  • Build clean reporting across TikTok Shop, Shopify, and other relevant platforms.
  • Forecast revenue, spend, inventory signals, and launch needs.
• Cross-Functional Collaboration:
  • Collaborate closely with e-commerce, Marketing, Creative, Influencer, PR, Planning, and Operations teams to ensure seamless execution of strategies and consistent brand experience across all channels.
  • Partner with media buying and creative teams to align shop operations with advertising campaigns, ensuring brand messaging is cohesive and impactful.
  • Manage agency relationships, holding them accountable to performance and content quality standards that reflect the brand.
     

The Ideal Candidate Has:

• Strong project management, organizational, and multitasking skills.
• Exceptional communication and collaboration skills, with the ability to work effectively across diverse teams and champion the brand vision.
• A passion for Beauty and Personal Care Brands, eCommerce, and emerging social commerce trends, with a keen eye for brand innovation and cultural relevance.

Job Qualifications

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in DTC, e-commerce, or digital growth, with a proven track record of driving revenue and building strong brands.
• Familiarity with TikTok Shop ecosystem.
• Experience with Meta paid social and email/SMS lifecycle marketing, with a focus on brand consistency and customer journey.
• Proven ability to manage creator and affiliate programs, including recruitment, relationship management, and performance optimization, with an emphasis on brand alignment and authentic partnerships.
• Excellent analytical skills with proficiency in sales and analytics tools (e.g., TikTok Seller Center & Affiliate Center).

Preferred Qualifications:

• Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales, with a focus on brand storytelling and engagement.  Direct ownership and demonstrated success in scaling TikTok Shop GMV, with a clear understanding of how to leverage the platform for brand building.
• Strong Shopify operating experience.
• Experience with AI-powered tools for marketing and analytics.
• Active or former personal creator experience on TikTok or Meta, demonstrating an understanding of creator-led brand building.
• Commercial instincts and exposure to P&L work.
• Strongly preferred: ability to work 4-5 days per week out of our Cincinnati, OH office. Candidates located outside of 50 miles of Cincinnati, OH can be considered if relocation is not feasible.

Just so you know:

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000153804

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year