About the role

Aplyr's Quick Take

This role is about managing digital media campaigns and client relationships. You'll be the main point of contact for clients, ensuring their needs are met while also leading a team and overseeing campaign performance. It's a mix of strategic planning and hands-on execution, with a focus on delivering measurable results.

Good fit

Ideal candidates have several years of experience in digital marketing and account management, with a strong grasp of media strategies. A proactive, collaborative working style and the ability to coach others will help you thrive here.

Worth noting

The role has a strong emphasis on both client relationship management and team leadership, which may appeal to those looking to grow into a hybrid account management position. Be prepared for a fast-paced environment with a focus on innovation.

The Digital Account Manager is responsible for leading the planning, execution and optimisation of digital media campaigns while managing strong client relationships and ensuring commercial excellence. The role acts as the day-to-day strategic lead for digital activity, working closely with planning, investment, strategy, analytics and media partners to deliver measurable business outcomes.

The Digital Account Manager is also responsible for developing team capability, driving innovation and ensuring the highest standards of operational delivery.

While this is a digital focused role but there will be expectation to do overall strategic media planning and grow into a hybrid AM.

Job Description:

Key responsibilities:

Client Leadership

Build trusted relationships with clients through proactive communication and strategic partnership.
Lead day-to-day client engagement across campaigns and projects.
Understand client business objectives and translate them into effective digital media solutions.
Manage expectations, identify risks early and recommend solutions.
Present campaign recommendations, performance reviews and strategic initiatives confidently.

Digital Strategy & Planning

Lead the development of digital media strategies aligned to business objectives.
Build integrated channel recommendations across:
- Paid Search
- Paid Social
- Programmatic
- Display
- Video
- Audio
- Retail Media
- CRM where relevant
- Develop measurement frameworks and KPIs.
- Identify innovation and test-and-learn opportunities.
- Ensure digital recommendations support broader ATL and integrated media strategies.

Campaign Delivery

Oversee campaign implementation and optimisation.
Monitor performance and recommend improvements.
Ensure campaigns deliver against agreed KPIs.
Lead post-campaign analysis with actionable insights.
Maintain high standards of quality assurance.

Commercial & Financial Management

Manage campaign budgets and financial reconciliation.
Ensure accurate forecasting, invoicing and purchase order management.
Track Forecast vs Actuals.
Identify commercial opportunities and efficiencies.
Support agency profitability through sound financial management.

Team Leadership

Coach and develop Account Executives and Specialists.
Provide clear direction and constructive feedback.
Share digital knowledge across the wider team.
Foster collaboration across planning, buying, strategy and analytics.
Contribute to a positive, high-performing team culture.

Innovation & Industry Leadership

Stay ahead of digital media trends and platform developments.
Build strong relationships with media owners and technology partners.
Drive innovation across campaigns.
Contribute to award submissions and thought leadership.
Identify opportunities to improve client effectiveness through new technology or solutions.

Location:

Sandton

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.