About the role

About the Role

The Director of Cards is a senior leadership role responsible for the end-to-end strategic development, launch, and management of consumer credit, debit, and charge card portfolios. You will blend data-driven product analytics with creative marketing execution to drive double-digit growth and optimize the customer journey. This role requires a seasoned professional capable of managing complex partnerships with card schemes, leading cross-functional teams, and navigating the intersection of traditional banking and emerging fintech infrastructure.

What You Will Do

Spearhead the execution of card strategies for consumer credit and charge card products to maximize market share.
Deliver measurable business growth, consistently striving for double-digit increases in billings and customer acquisition through innovative product refreshes.
Forge and manage strategic alliances with card schemes to accelerate the time-to-market for new products and secure marketing support.
Lead the acquisition of new scheme licenses and the launch of multiple card programs annually.
Streamline workflows and implement system enhancements to boost productivity and efficiency within the cards business.
Build strong relationships with internal departments—including Compliance and Tech—and external merchants to translate market needs into product offerings.
Drive award-winning campaigns focused on personalization and service excellence to enhance brand loyalty.

What We Are Looking For

At least 10–15 years of experience in product and marketing leadership specifically within the credit, debit, and charge card sector.
Demonstrated ability to launch high-impact card programs and obtain new card scheme licenses within tight timeframes.
High proficiency in product analytics and data-driven decision-making to manage P&L and monitor market landscapes.
Experience in tech-enabled financial rails, including mobile applications, payment APIs, or stablecoin-native settlement layers.
Exceptional skills in team coordination and managing multi-faceted relationships with vendors, merchants, and bank partners.

#LI - BV1

Skills & Tags

ai mobile ios data analytics product marketing

Aplyr's read

StraitsX is a dynamic fintech platform at the forefront of digital payments in Southeast Asia, attracting talent in blockchain, AI, and compliance.
Synthesized from recent postings & public sources

What's promising

•StraitsX is a leader in digital payments, focusing on Southeast Asia's growing market.
•The company invests heavily in blockchain and AI, offering cutting-edge technology roles.
•StraitsX's diverse hiring, from compliance to sales, indicates robust business operations.

What to watch

•Operating in a highly competitive fintech market may pressure margins.
•Regulatory challenges in digital assets could impact business stability.
•Limited public information about company culture and employee satisfaction.

Why StraitsX

•StraitsX specializes in digital asset transactions, a niche in Southeast Asia.
•The platform integrates blockchain technology, enhancing security and efficiency.
•Focus on stablecoin payments sets StraitsX apart in the digital payment landscape.

Aplyr’s read is generated by AI from public sources. Was it useful?

About StraitsX

StraitsX

straitsx.com

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StraitsX is a digital payment platform that facilitates the buying, selling, and holding of digital assets, focusing on providing a seamless experience for users in Southeast Asia.