About the role

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.

Job Description:

Responsibilities:

A trusted leader that guides all cross-functional projects with an emphasis on Customer Marketing Data Strategy, Business Enablement, Strategic Planning & Analytics Application providing key insights through data analysis to inform strategic planning and initiative prioritization.
Leads strategic planning and initiative prioritization, and can independently develop long term roadmaps and use cases that the workstreams execute
Recommend Insights to Action for strategic and long-term Marketing planning leveraging value-based measurement across client marketing leads to drive data enriched activation
Understand CX technology infrastructure and incorporate technical feasibility and maturity into planning and prioritization
Identify opportunities for cross-solutioning within client’s ecosystem
Teach, coach and train direct and indirect reports on how to best identify and evangelize the solutions driven through data, analytics, and technology available to support the strategic plans for the organization.
Collaborate with client and cross-agency SMEs to identify white space opportunities to curate and develop solutions that are well thought through and are client and customer centric
Ability to connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value
Hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs
Independently lead the development and drive the execution of actionable multi-phased / year measurement, technology, analytic or data roadmaps for clients
Ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions
Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle
Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization
Partner with client to develop use cases for activation across teams
Align with Client and Marketing partners on measurement plans to support activation efforts and align to the marketing strategy
Collaborate cross-functionally – within Merkle and client teams – to drive integrated process for the utilization and advancement of data, analytics and technology
Lead matrixed teams through influence, collaboration and coaching
Teach and coach client teams to level up marketing, insights and holistic business strategy skills

Experience:

15+ years in analytics, business consulting, data strategy and or strategic planning functions
8+ years of cross-team leadership over multiple business and strategic disciplines
Mix of Agency and Corporate experience
History of translating business needs to strategic goals to guide tactical execution of marketing efforts
Experience guiding and planning work products from technical and strategic teams
Experience working with and applying CX technologies (e.g. Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms, Content Management, etc.) to drive strategic CXM
Translation of ML/AI models and analytic projects to tactical and executional business action
Managing through influence
Corporate Retail or Retail Automotive Experience, a plus

Skills:

Executive level written and oral communication
Highly attuned and attentive listening skills
Expert at PowerPoint
Confident with building interactive roadmaps and program plans to drive strategic growth
Elevated EQ
Ability to leverage data and insights for story-telling and solution application
Translate ambiguous requests and requirements into tangible and tactical solutions
Explain complex analytic, technical and data solutions in simplified language for non-technical partners
Manage both client and agency teams to facilitate timely and actionable solutions
Identify and apply technology enablers to drive CXM use cases
Develop actionable use cases for business growth – prioritizing based on technology and data enablers and business goals
High level of business acumen and the ability to comprehend business challenges and identify analytic and data led solutions
Understanding of broad spectrum of analytic tools, solutions and technologies and their application to business action

The annual base salary range for this position is $136,000-$224,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-MS3 #LI-Remote

Location:

USA - Remote - New Jersey

Brand:

Dentsu Cxm

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.