About the role

We’re rethinking homes for how people really live, and we’re looking for a Senior Specialist, Brand & Content Strategy to join our Brand & Content team to help shape the future of living—one thoughtful detail at a time.

Leading brand campaigns, product storytelling, and content development for our Living category, this role sits at the intersection of creativity, consumer insights, and commercial impact. You'll be responsible for bringing new collections and product launches to market through compelling content and campaigns that resonate with customers globally, particularly in North America.

You'll work closely with Creative, Category Management, Product Development, Performance Marketing, and external agency partners to deliver best-in-class content that drives awareness, engagement, and conversion.

What you'll be doing:

Lead end-to-end brand campaigns and product launches for the Living category.
Develop compelling product stories grounded in consumer and market insights.
Manage creative agencies, production partners, and cross-functional stakeholders.
Analyse customer, content, and category insights to identify growth opportunities and shape strategy.
Drive projects from concept to execution, balancing strategic thinking with hands-on delivery.

What you need to succeed:

5+ years of experience in Brand Management, Brand Marketing, Content Marketing, or a related field.
Proven experience leading brand campaigns and product launch initiatives from planning through execution.
Strong understanding of consumer behaviour, market research, and content strategy.
Experience working with creative agencies, production houses, photographers, videographers, or content creators.
Excellent project management skills with the ability to manage multiple priorities simultaneously.
Strong analytical and problem-solving capabilities.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

Skills & Tags

go ai data product design marketing

Aplyr's read

Castlery is a design-focused furniture brand attracting professionals in logistics, marketing, and sales who value stylish, affordable home furnishings.
Synthesized from recent postings & public sources

What's promising

•Castlery offers a diverse range of stylish, affordable furniture appealing to design-conscious consumers.
•The company is expanding globally, creating opportunities in logistics, marketing, and sales across multiple regions.
•Focus on quality and design helps Castlery stand out in the competitive furniture market.

What to watch

•Limited public information about the company's financial health and long-term stability.
•Potential challenges in scaling operations while maintaining product quality and customer satisfaction.
•High competition in the direct-to-consumer furniture market could impact growth and market share.

Why Castlery

•Castlery's direct-to-consumer model allows for competitive pricing without compromising on design.
•The brand emphasizes a seamless blend of style and affordability, catering to modern consumers.
•Global expansion efforts highlight Castlery's ambition to become a leading international furniture brand.

Aplyr’s read is generated by AI from public sources. Was it useful?