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Lead / Manager

High-End Manager

Confirmed live in the last 24 hours

Chanel

Chanel

Ho Chi Minh City
On-site
Posted May 4, 2026

Job Description

Job Purpose: Drive WFJ sales and client development activities, with an emphasis on High-end business (High Jewellery, High-end Watches, High Jewellery Watches, and High-end Bespoke Service.)

 

The High-end Manager will be the reference for all HEB matters in Vietnam and possesses expert knowledge in High-end Business (HEB) categories (HH, HJ & HJW) and is responsible for driving the high-end business sales objectives of all local boutiques in Vietnam. The person will also act as the key person in developing the HJ client base and nurturing the client relationship/engagement with HJ clients. The person will inspire and motivate the entire team in providing the ultimate luxury customer experience.

Key Responsibilities:

High-End Business Focus

  • Act as the high-end business partner to Boutique Leaders:

    • Drive & achieve individual, boutique and national level high-end sales.

    • Grow & develop the high-end client base in partnership with boutique management teams.

  • Voice out the needs in how to advance HEB sales opportunities and staff capabilities.

  • Seek for new HE sales & client development/acquisition opportunities both within, and outside of the boutique: actively take initiatives in turning these leads into action plans with WFJ Manager and Retail Manager

  • Explore Bespoke opportunities and take initiatives to proactively define tailor-made strategies.

  • Provide timely reporting on HEB sales – TBIs, settlements, and sales to date.

Expertise and Business Acumen

  • Comprehend how WFJ business generates revenues in relation to measurable KPIs tied to commercial, client, operations, and brand aspects; and how HJ sales contribute to results.

  • Impart stellar HEB awareness amongst boutique population (FJA and FA) & execute HEB sales strategies.

  • Install excellent knowledge in gemmology, watchmaking, and savoir-faire for all staff.

  • Develop sales and educational tools for the retail population to advance HEB sales & story-telling capabilities.

  • Demonstrate the ability to transmit and communicate the “Chanel Difference” with external and internal clients.

  • Collect and share competitors’ insights and market intelligence with suggestions on how to beat the competition.

  • Ignite clients’ desire of purchase through styling expertise: mixing and matching of Jewellery pieces across different Chanel collections as well as the clients’ own Jewellery.

High-end business Sales Team Development

  • To be the elite of HEB and champion the retail team to drive sales in LSD, HJ, HH, VHETI and Bespoke.

  • Step in to assist team members in closing sales and client development during client appointments, especially during events.

  • Motivate and support the sales teams and boutique management teams for HEB sales.

  • Develop High-end sales capability of our sales team – with defined KPIs e.g., how many FAs selling HEB categories for the first time this full year.

  • Identify potential HEB talents (internal & external) and assist in developing them into HEB experts/specialists.

  • Anticipate talent needs in boutiques, encourage team members to aim high, and lead effort to find the right resources and tools to have the team at its best.

  • Form diverse teams within boutiques, motivate individual members to think creatively by sharing ideas and skillsets, and promote collective thinking and teamwork.

  • One-to-one coaching (mindset-oriented)

Enhance and Supervise the Delivery of Ultimate Luxury Customer Experience

  • Actively engage and escort VIP clients in new client experiences/activities such as HJ Salon and overseas trips

  • Develop high-end partnerships and synergy between boutiques, with best practices & case study sharing to create a platform for synergy and success within Vietnam.

  • Provide coaching to the team on how to engage and captivate potential high-end clients.

  • Conduct coaching with FAs on presentation and quality control of high-end merchandise on regular basis.

  • Supervise and observe the behaviour & performances of all retail staff, and step in to provide prompt assistance in customer enquiries and complaint resolution quickly and effectively.

Client Engagement and Relationship Management

  • Identify opportunities & implement a proactive strategy and actionable plans in new high-end client acquisition.

  • Provide strategic planning and assistance to all retail staff on High-end client engagement/relationship management.

  • Recruit clients beyond Chanel distribution (i.e., networking).

  • Establish own client network and have ability to perform advanced client profiling.

  • Monitor and enforce staff’s client engagement & relationship-building behaviour for high-end clients, and provide timely feedback of praise and/or areas of improvement.

  • Closely work with Fashion team to identify and convert their VIP clients, and to “buy-in” our fashion team counterparts.

  • Work with boutiques’ team members to gain a thorough and personalized understanding of HEB clients to provide personalized experiences and services.

  • Take the lead on client outreach initiatives & execution outside of WFJ network through Fashion teams, landlords, personal shoppers, and to share mall shopper insights from competitor brands (who we should actively target within mall database)

  • Understand all local boutiques’ HEB clients thoroughly and be able to prioritize different clients depending on the appropriate event or sales opportunity.

  • Closely monitor client engagement results and partner with boutique management team to take necessary actions to optimize results.

Foster Internal Partnerships

  • Make HEB top-of-mind for Fashion staff and clients via training, personal interaction & networking.

  • Build relationship with Fashion team to facilitate HE client referral to his/her boutique.

  • Collaborate with all departments and boutiques on implementation of sales & client development plans.

High-end Assortment Merchandise & Inventory

  • Support WFJ Merchandising team in proposing the right HEB category mix for boutiques/events based on each HEB need.

  • Provide regular feedback from clients on HEB categories to WFJ Manager, Retail Manager & Merchandising team.

  • Make suggestions to VM in driving HEB sales.

  • Actively suggest HEB merchandise transfer proposals when there are high potential sales opportunities and to leverage those opportunities across local boutiques.

  • Provide recommendations on repair and quality check of HEB categories.

  • Supervise inventory & report discrepancies in a timely manner.

  • Reinforce Company’s guidelines and ensure that proper controls are being followed to prevent stock loss, pilferage or damage through daily briefing and coaching session.

Expectations on role

  • HEB Contribution

    • Be an expert & point of reference in HEB & HE client experience.

    • Always be an ambassador of Chanel Vietnam’s HEB.

    • Engage & strengthen relationships with the top clients & provide a superb client journey.

  • Team Development

    • Gamify and make HEB sales/ client development goals fun and understandable for retail teams.

    • Suggest needs on incentives & team-building in order to foster a vibrant HEB community within boutiques.

    • Find opportunities for the WFJ team to build long-term relationships with FAs and Fashion clients.

    • Identify & develop potential clients as a partner with all FAs/ SFAs in boutiques.

    • Provide coaching & facilitation on clienteling, outreach, storytelling and closing sales.

  • Business Development

    • Explore external opportunities to recruit new HEB clients with WFJ, Retail & Marketing teams.

    • Develop good knowledge of VIP clients from the malls.

Key requirements:

Academic / Professional Qualifications

  • Bachelor’s degree, minimum.

  • GIA Gemmologist is preferred.

Work Experience:

  • Solid experience in retail industry, experience in WFJ / luxury background.

  • Minimum 5 years of experience in relevant retail supervisory experience

Required Competencies

  • Proactive and passionate

  • Excellent communication skills

  • Good command of Vietnamese and English

  • Good presentation with excellent interpersonal, teamwork & communication skills

  • Strong customer services mindset and excellent customer service skills

  • Presentable appearance

  • Open to feedback and able to deliver messages in a positive manner

  • Leadership skills including deep listening, open minded, empathy, caring

  • Being a role model, able to conduct training and coaching

  • Problem-solving skills

  • Planning and organizing skills

  • Strong teamwork

  • Strive for excellence & continuous improvement

  • Computer literacy