Manager, Marketing Capability and Internal Communications

Job Description Summary:

Role Summary

We are looking for a high energy Capability & Communications Manager to accelerate marketing transformation by building critical capabilities, driving adoption of new ways of working, and orchestrating clear, compelling internal communications across the marketing community.

This role plays a pivotal part in ensuring that marketing teams are enabled, aligned, and engaged as new capabilities, tools, and ways of working are introduced. You will design and deliver capability‑building initiatives while also leading internal marketing communications, including flagship internal newsletters, marketing townhalls, and key internal forums that keep teams informed, connected, and inspired.

This is a highly collaborative role working across Marketing Operations, Capability teams, Technology, and senior marketing leadership.

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

What You’ll Do

Build Marketing Capabilities

• Design and deliver capability‑building initiatives that strengthen marketing effectiveness 
• Partner with global capability teams to activate playbooks and frameworks.
• Shape future‑ready learning pathways aligned to transformation priorities.
• Support the rollout of new tools, processes, and ways of working through structured enablement and adoption plans.

Drive Adoption & Change

• Support change management efforts to embed new capabilities and ways of working into day‑to‑day marketing routines.
• Develop practical enablement materials, playbooks, and guidance that help teams translate strategy into action.
• Reinforce a culture of continuous learning, experimentation, and improvement across the marketing community.

Lead Internal Marketing Communications

• Own and evolve the internal Marketing newsletter, ensuring consistent, high‑quality storytelling that highlights priorities, progress, wins, and best practices.
• Orchestrate internal marketing townhalls, key internal meetings, and similar forums, shaping agendas, narratives, and content to drive clarity, engagement, and alignment.
• Partner with senior leaders to craft clear, compelling messages that support transformation initiatives and capability rollouts.
• Ensure internal communications are timely, relevant, and aligned with broader enterprise and marketing priorities.

Connect the Marketing Community

• Act as a connector across marketing teams, capability owners, and leadership to ensure information flows effectively.
• Curate and amplify success stories, case studies, and learnings to encourage adoption and shared learning.
• Support engagement across the broader marketing ecosystem, fostering a strong sense of community and shared direction.

Measure & Improve

• Track engagement and effectiveness of capability initiatives and internal communications.
• Gather feedback to continuously improve learning experiences, communications, and engagement mechanisms.

What Success Looks Like

• Marketing teams are better equipped, informed, and confident in new capabilities and ways of working
• Strong engagement with internal marketing communications (newsletters, townhalls, forums)
• Clear understanding of priorities, progress, and expectations across the marketing community
• Faster adoption of new tools, processes, and practices
• A visible, connected, and continuously learning marketing organisation

What We’re Looking For

Required Experience

• 4-7+ years of experience in marketing, capability development, communications, transformation, or related roles
• Strong internal communication skills, with experience shaping narratives and engaging large internal audiences
• Ability to work effectively across multiple stakeholders in a matrixed environment
• Strong project management and organisational skills

Core Skills

• Capability building & enablement
• Internal communications & storytelling
• Change support & adoption
• Stakeholder management
• Program coordination
• Strong written and verbal communication

Why Join Us

• Play a visible role in shaping how marketing teams grow, learn, and operate
• Influence both capability outcomes and cultural engagement
• Work at the centre of a modern marketing transformation agenda
• Be part of a collaborative, forward‑looking marketing community

Skills:

Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.