Director, Product Content & Digital Adoption

Director, Product Content & Digital Adoption

Department: Product & Strategy

Reports To: Chief Product Officer

Location: Austin, TX (Hybrid Required)

 

Overview

At Togetherwork, we set a high bar for clarity, collaboration, and execution. Our Product & Strategy leaders own portfolio outcomes, and the functional leaders who support them are equally critical—building the capabilities, teams, and systems that enable consistent, high-quality delivery across the portfolio.

This role establishes a new function: an AI-first content and digital adoption team where AI is the primary production method—not an accelerator, but the engine. Every workflow, artifact, and deliverable will be designed around AI-powered pipelines, with human expertise applied to strategy, editorial judgment, quality assurance, and continuous improvement.

We are looking for a leader who has built content or documentation functions before and is excited to build one that operates fundamentally differently—where AI generates, humans curate, and automation scales. This is a foundational leadership role with portfolio-wide impact.

Role Summary

The Director, Product Content & Digital Adoption owns and builds Togetherwork’s content and in-app experience function from the ground up. This leader is accountable for all product-facing written and interactive content—including in-app help, release notes, API documentation, Pendo guides and walkthroughs, internal enablement materials, and AI-powered content pipelines that scale across 15+ products.

This is not a traditional technical writing leadership role. The Director is expected to design AI-first content operations where generative AI produces first drafts, structured templates standardize output, and human editors apply judgment, brand voice, and quality control. The goal is 10x content coverage across the portfolio without 10x headcount.

Starting with a team of three Product Content Engineer, Product Content Engineer, and Digital Adoption Specialist), this leader will establish operating models, define quality standards, build automation pipelines, and scale the function in alignment with portfolio growth and acquisition cadence.

Key Responsibilities

Build & Lead the Content & Digital Adoption Function

• Establish and lead Togetherwork’s Product Content & Digital Adoption team, including structure, roles, hiring plans, and career development paths.
• Define the operating model for AI-first content production: prompt libraries, template systems, editorial workflows, and quality gates.
• Set clear expectations for output quality, consistency, cadence, and coverage across all 15+ products.
• Build and maintain AI-powered content pipelines that generate release notes, in-app help, API documentation, and enablement materials from product artifacts, Jira tickets, and design specs.
• Create an environment where team members are expected to continuously push the boundaries of what AI can produce and where human expertise adds the most value.
• Manage and develop all direct reports, ensuring consistent growth and accountability.

Content Strategy & Standards

• Own the content strategy for all product-facing and internal documentation across the portfolio.
• Establish and enforce voice, tone, style, and taxonomy standards that scale across products and verticals.
• Define content architecture patterns for in-app help, contextual guidance, release communications, and API documentation.
• Ensure all content meets accessibility, localization-readiness, and modern UX writing standards.
• Partner with Head of Product Design to ensure content and design systems are aligned and mutually reinforcing.

Digital Adoption & In-App Experience Ownership

• Own the strategy for Pendo guides, tooltips, in-app walkthroughs, and contextual help across all products.
• Partner with UX Research & Product Ops Specialist to ensure Pendo analytics inform content decisions while maintaining clear ownership boundaries (Ops owns configuration/analytics; this tea