About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary and Impact
We are looking for a creative and detail-oriented Arabic-first Copywriter with strong English capabilities to join our team. You will primarily be responsible for crafting compelling Arabic content across multiple platforms, while also supporting English copy when needed. Your role will focus on bringing brands to life through impactful storytelling, sharp messaging, and culturally relevant communication.
- Develop creative Arabic copy (primary focus) for social media, campaigns, websites, and digital ads
- Support in writing and adapting English copy when required
- Translate brand strategies into engaging, on-tone messaging in both Arabic and English
- Collaborate with designers, strategists, and account managers to deliver integrated campaigns
- Adapt copy across different formats (captions, text on visuals, scripts, headlines, etc.)
- Ensure consistency in tone of voice and brand identity across both languages
- Stay up to date with trends, cultural insights, and platform best practices
- Proofread and edit content to maintain high linguistic and creative standards
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Native or fluent Arabic speaker (must) with exceptional writing skills
- Strong command of English writing (good to very good level)
- Strong understanding of Arabic dialects (especially Egyptian dialect is a plus)
- 2–4 years of experience in copywriting (agency experience preferred)
- Ability to write in different tones: witty, emotional, informative, and sales-driven
- Familiarity with social media trends and digital content formats
- Strong attention to detail and ability to meet deadlines
02 Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
04 Similar roles