About the role
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Imazium Damansara location in the Abbott Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Ensure® & Glucerna® – to help get the nutrients they need to live their healthiest life.
As a Trade Marketing Manager, you will be responsible or the strategic execution of omni-channel trade marketing plans, drive brand awareness & support Abbott Nutrition's overall brand strategy.
What You’ll Do
Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels.
Increase market share in the market or channel and preferred supplier status throughout region.
Increase customer and consumer engagement results across platforms/channels.
Planogram, shelf space & product displays execution.
Key Success Factors
Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions
Strong analytical and customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
Proficient in marketing research and statistical analysis and confidence in handling large datasets
Comfort with complexity, critical thinking and problem-solving (mental agility) • Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Strong storytelling and presentation skills • Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Skills & Tags
Aplyr's read
Abbott Laboratories is a leader in healthcare innovation, attracting professionals dedicated to advancing medical technology and patient care on a global scale.
What's promising
- •Abbott's diverse product range offers stability and growth opportunities.
- •Strong global presence enhances career mobility and international experience.
- •Commitment to R&D fosters a culture of innovation and learning.
What to watch
- •Regulatory challenges can impact product launch timelines.
- •High competition in the healthcare sector pressures market share.
- •Complex organizational structure may slow decision-making processes.
Why Abbott
- •Abbott's focus on both diagnostics and nutrition sets it apart from typical pharmaceutical companies.
- •Extensive global footprint provides unique cross-border project opportunities.
- •Abbott's investment in emerging markets offers growth in diverse regions.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Abbott
Abbott Laboratories is a global healthcare company that develops and manufactures a wide range of medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals.
